Bucks New University aspires to be a leading UK University in applied, practice based and translational research and related advanced scholarship in our fields of professional, creative and translational practice. Details of current and recent research projects can be found in this section. For further details of past projects, please refer to publications in our repository.
Novos, Bucks Research and Impact Journal, provides a forum to disseminate research, impact, knowledge exchange, commentary, scholarly work and is an edited journal published by Buckinghamshire New University
Novos Current Issue - Bucks Research and Impact Journal Number 1
Why do we cling to untruths? Truth is perhaps less a matter of facts than of feelings. This article discusses two canonical literary texts to illustrate psychic attachment to unenlightened world views and the productive potential of misreading. It develops the discussion with reference to Freud’s ‘The Wolf Man’ and Marshall Berman’s creative use of the (mis)translated phrase from Marx: ‘all that is solid melts into air’. Dr Simon Lee-Price
This study provides an insight into preferences for wood veneer among value-added wood products manufacturers and gives useful insights into the relevant marketing strategies for future product development. Chin Khoon Ark, Jegatheswaran Ratnasingham, Hazirah Ab Latib, Lim Choon Liat, Florin Ioras
The recent changes to the higher education policy focus on enabling quasi-markets through greater institutional competition and the empowerment of students, underpinned by changes to higher education funding. The cost-sharing policies and the subsequent empowerment of students have offered a new space for assertive students in higher education, who continue to seek value-for-money in their educational choice. In this context, using both the education and marketing literature, this article outlines the successive United Kingdom governments’ focus on student choice and examines the concept of perceived value and the process by which students evaluate value from their study experiences. Dr John Mariampillai