Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms ( WARC April 2019) and the emergence of 5G technology will see this grow even further.
Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world. Based upon the successful experiences of our previous advertising and PR courses, and working with industry experts, we have created a course to do just this.
You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process.
Our teaching team will cover new trends as they emerge and discuss the latest challenges global brands are facing. You will:
- Put your skills into practice with live industry briefs for brands such as O2, VW and Selfridges
- Boost your skills using our links with the School of Media and Creative Industries and Computing
- Start preparing you for your career from day one and explore different roles in the industry
- Be close to London and benefit from our links with big businesses in the City.
More placements, more choices
Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.
UCAS CODE: MAMD
At Bucks, we have an impressive network of industry connections. To create this course, we spent time talking to a range of employers and researching what skills our graduates really need to build a career in this sector.
You’ll get a lot out of this course whether you’re interested in media, business, communications, or psychology. It’s also a great opportunity for mature students to switch their career path.
Your marketing toolkit
In your first year, you’ll develop a toolkit of skills, from how to create media content to understanding consumers and the role of marketing communications on a global level. We’ll also address your perceptions of the industry to help you understand and explain different industry career routes.
You’ll explore theory and then put it into practice. So in your first week, we’ll challenge you to work on a live brief from a local company, working with 2nd and 3rd students, as fore runner of what is to come on the rest of the course.
Preparing for the future
As you move into your second year, your modules will continue to combine theory and practice. Working with the Media School, you’ll learn how to turn a storyboard into a video. And, with support from the digital teaching team, you’ll explore digital technology and how it impacts marketing.
At the same time, we’ll continue to encourage you to think about your future. Do you think you’d enjoy agency life? Would you prefer to work in-house for a client instead? How about a more strategic role in management consultancy?
This will be supported by practical exercises on understanding how to plan and deploy modern marketing communications plans and assessing how they have worked using industry standard research tools.
We’ll talk to you about your dissertation and encourage you to spend your summer on placement before entering your final year. You might even end up doing a work-based project.
Have you got what it takes?
In your final year, your lecturers will shift from teacher to mentor. They’ll encourage you to debate current topics – and we expect you to behave in a way that sees you develop into a potential young executive in waiting.
You’ll spend some time re -examining theories – we’ll see if it’s changed or been influenced by technology, and debate whether this has altered the roles of marketers and clients and what this means for your career choices.
You will also explore new topics too. You’ll look at areas like managing corporate reputation. We’ll explain how this influences internal communications and monitoring of conversation around a brand and how it relates to share prices and consumer perceptions of brands.
Across the course you will get the opportunity to network with Industry and we will finish the course with some big live briefs from agencies and brands.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- Global Business Environment
- Consumer Psychology
- Principles of Creative Theory and Practice
- Principles of Marketing
- Marketing Communications
- Career Viewpoint
- Organisational Behaviour
- Data Insights for Business Decisions
Year 2 Modules
- Strategic Marketing
- Marketing and Communications Management
- The Media Business
- Modern Marketing Metrics
- Marketing Communications Planning
- Creative Content Development & Production
- Digital Business and New Technologies
- Customer Experience
Year 3 Modules
- Research Methods
- Digital and E-Commerce Strategy
- The Consumer-Brand Relationship
- Corporate Communications and Content Management
- Integrated Marketing Communications Strategy and Planning
- Dissertation (optional)
- Consultancy Project (optional)
- Strategic Ability (optional)
- International Marketing Management (optional)
How much does it cost
Full Time Home and EU, Academic Year 2020-2021: £9,250
Full Time International, Academic Year 2020-2021: £12,500
Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.
How do I apply?
For application details please visit bucks.ac.uk/applying-to-bucks