In a fast-changing fashion market, which is being reshaped by new business models, emerging technologies and shifting consumer values, career paths in fashion promotion and communication have become an important facet. As the rise of the internet has transformed media, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as visual merchandising, trend forecasting, styling and art direction, branding and fashion media.
Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, inquiring, creative individuals who are keep to develop a career in the fashion industry. We are looking for applicants who have a strong interest in fashion, image-making, styling, digital media and how fashion could be communicated to an audience. You will need to be highly motivated and have a passion for the breadth of opportunities that fashion promotion and communication has to offer.
This course is also available as a four year programme including a foundation year.
What will this course cover?
This programme will focus on understanding how fashion can be communicated and promoted creatively through a range of media. It will allow you to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms. Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.
We recognise that in the fashion industry today, roles are not just focused around the design studio, but that the industry requires creative content in different formats for the promotion of fashion.
As there are links with our BA (Hons) in Fashion Design programme, you will be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market. You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
More placements, more choices
Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.
UCAS CODE: FPC1
We have been selected as one of five UK institutions to take part in the UK Fashion and Textile Association’s (UKFT) ‘MADE IT’ programme, 20/21. Read more about this new partnership.
What are the course entry requirements?
A typical offer will require a UCAS Tariff score between 80 - 104 points. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
The modules available on this course are as follows:
Year 1 Modules
- Marketing and Communications
- Contextual Studies 1
Year 2 Modules
- Visual Merchandising
- Contextual Studies 2
Year 3 Modules
- Final Major Project
- Contextual Report
- Professional Practice
How much does it cost
Full Time Home and EU, Academic Year 2021-2022: £9,250 per year
Full Time International, Academic Year 2021-2022: £13,750 per year
Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.
How do I apply?
For application details please visit bucks.ac.uk/applying-to-bucks