• Study mode: Full Time
  • Location: High Wycombe
  • Duration: Three Years
  • Start Date: September 2021

Course Overview

You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.

We all have thoughts but not all are ideas. Creative Advertising will help you develop your thoughts into ideas and then into concepts, which can then be turned into campaigns or content. It will enable you to identify issues and problems and equip you to solve them.

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Start your success in advertising with us

This course has been running for many years, becoming a phenomenal success in the process. Our students start achieving even while still doing their studies, long before they graduate. You'll work on live briefs maybe with a partner, working together to create killer concepts.

The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.

Creative Advertising Student Gallery

BA (Hons) Creative Advertising scored 100% overall satisfaction in the National Student Survey 2018.

More placements, more choices

Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.

Course Details


We have a reputation for nurturing creative individuals, able to think on their feet and adapt to an industry in a constant state of change. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is all part of the creative process. We encourage you to experiment and push your ideas and gain in confidence when taking risks. Our course reflects the realities of working as a professional in industry. Everything you do on the course is working towards you getting your first job in the sector

Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.

The Creative Advertising degree at Bucks is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, doing great work and putting students into the workplace. London is unquestionably the creative hub of Europe with the highest concentration of creative jobs just 30 minutes from the university.

The course at Bucks is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land a your ideal job in advertising.

Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.

After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.

What are the course entry requirements?

A typical offer will require a UCAS Tariff score between 80 - 104 points.. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis. On review of your application, you may be invited for an interview and portfolio review.

Applicants will need to complete an interview and/or demonstrate portfolio work, further guidance is given on the portfolio advice tab.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

Course Modules

Module Map

This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

The modules available on this course are as follows:

Year 1 Modules

  • Advertising
  • Conceptual Communication
  • Creative Skills
  • Critical and Historical Studies - Historical and Critical Thinking

Year 2 Modules

  • Advertising Communication Skills
  • Industry Portfolio
  • Digital Advertising and Creative Content
  • Critical and Historical Studies - Design Research and Theory

Year 3 Modules

  • Agency
  • Final Major Project Creative Combined Independent (optional)
  • Final Major Project Creative Independent (optional)
  • Final Major Project Creative Team (optional)
  • Critical and Historical Studies - Dissertation


How much does it cost

Full Time Home and EU, Academic Year 2021-2022: £9,250 per year

Full Time International, Academic Year 2021-2022: £13,750 per year

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applying-to-bucks

Student Testimonials

Our students are our best ambassadors and their voices here will provide you with a clear sense of their Bucks experience.

Image of Katie Bird

Katie Bird

I have loved my time at Bucks. With so many industry connections, we were given such a great opportunity to meet people and build contacts within the industry.

The course has been extremely challenging. Each year teaches you something different about being a creative and that has been of great value. The two-week placements we are given in the 2nd and 3rd year have been a great way for us to get some experience and learn more about the industry.

As a whole, the course has led us into the industry and provided some amazing opportunities that have given the best path possible. The rest is up to us!

Image of Marc Reed

Marc Reed

I could not have asked for any more from my degree course. It has set me up for exactly what I wanted to do in my career.

My Young Creative Network Award was one of the key factors in my appointment as Head of Content at one of the UK's leading audio companies.

I couldn't have done this without the leadership and stewardship of my tutors at Bucks. I owe all my successes to this University.


What are my career prospects

Working in advertising opens many doors. Ad agencies are made up of a bustling team, not just designers and creative, but strategists, writers, human resource and PR - each and every person is a valued member of the team. We have a very high employability rate with students heading straight into work. Many graduates have been selected direct from graduation.

These are some of the Agencies that current and former Bucks Graduates have been part of: Saatchi & Saatchi, 180 Amsterdam, Droga 5, TBWA, Havas Work Club, WCRS, BBC, Brothers & Sisters, Jung van Matt (Berlin), The Brooklyn Brothers NYC, Creature London.

Only talent, personality and timing will land you a job or a choice placement. However, being a Bucks student you will have extensive engagement with industry which will certainly help to get your foot in the door.

How will you help me prepare for my future career?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. You will become adept at networking and confident to pitch yourself.

We run work placements for our students, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise. By the time you graduate, you will have a wealth of transferable skills giving you more diverse career choices.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.


D&AD New Blood Awards Young Creative Network awards

See here all our awards.

Industry partners

Saatchi & Saatchi logo Partners Andrews Aldridge logo

See here all our industry partners.

The Big Deal

At Bucks, we believe in putting our students first. That’s why our Students’ Union have developed our exclusive ‘Big Deal’ package. We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich the university experience.

We offer FREE events and entertainment, additional skills workshops, sports, recreational activities, societies and paid student rep schemes. All at one of the top 10 Students’ Unions in the UK.  It’s a big deal!

We are proud that our exciting and dynamic students’ union is ranked in the top three in the UK for representing student’s academic interests (NSS 2020). It’s a big deal!

Want to find out more? Visit our Students’ Union page or watch our video.