BA (Hons) Marketing
- Study Mode: Full Time
- Location: High Wycombe
- Duration: Three or Four Years
- Start Date: September 2024
Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment.
We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape.
Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business. Identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
Whatever your area of interest, we have you covered. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning.
Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Marketing or BA (Hons) Marketing and Media Communications.
These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.
With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world.
Why study this subject?
Choosing to study marketing will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.
We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study.
Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
How will I be taught and assessed?
At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.
We have specifically designed our student teaching and assessment so it reflects how you will work in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.
Throughout your three years on this course, you will carry out the following assessment activities:
- individual reports
- essays
- presentations
- portfolios
- enterprise activities
- project work.
What are the course entry requirements?
A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)
UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.
A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
Modules
This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
This course has Opportunity modules.
Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. Find out more.
You must choose 2 x 10 credit Level 4 Opportunity modules.
What are the tuition fees
Home
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Home, Academic Year 2024 - 2025: £9,250 per year
International
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Overseas/International, Academic Year 2024 - 2025: £15,150 per year
What are my career prospects?
Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations.
Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.
Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.
Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.
Graduates have entered top multi-national media communications agencies including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.
We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post BNU. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation.