Talented graduates revel in roles at leading agency

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Date: 10th Sep 2018

A trio of Buckinghamshire New University graduates have gained jobs with agency PHD Media Worldwide after building contacts with the organisation in presentations as part of their degree.

Paris-Blu Kidd, Emma Brady and Andrew Thomson all studied BA (Hons) Advertising Management and Digital Communications and are now working for the global communications planning and media buying network after working with it during a live brief.

Graduates at PHD Media Worldwide

Paris-Blu is a Publisher Executive; Andrew is a Social Media Executive; and Emma is a Display Executive and all said they were ‘absolutely loving’ their roles.

The graduates said studying at Bucks could ‘not be more perfect’ for entering the world of work and gaining rewarding and sought-after roles.

Emma BradyEmma, a Digital Display Executive, said: “The course I did at Bucks couldn’t be more perfect for starting in the industry.

“The amount that Bucks offers allows you to get the best possible start , especially with the live brief aspects of the Advertising and Digital Communications course, is fantastic.

“The course at Bucks is able to put you in the best possible position for starting in an agency or any type of marketing job because you are already up to speed with what is happening!”

Andrew said he is working on accounts with Harrods, P&O Cruises, BHF and Channel 5 and has worked on campaign set-up, analysis and reporting.

He added: “One of the great things about the Business School at Bucks is how much emphasis it puts on exposure to the real world, which in my case was to agencies of all types.

“In my second year I was part of a trip to New York with Creative Advertising students and visited 12 different creative agencies and did a live brief presentation to Mediacom, one of the biggest media agencies in the world.

“At the end of my third year we all did a similar live brief with PHD.Andrew Thomson

“The best thing that Bucks offered was the opportunity to get involved in so many different things but the key is being open and willing enough to take advantage of as much as you can.”

Senior Lecturer Vic Davies said the graduates’ success was illustrative of the strategies which underpin the course.

He added: “We are very happy for these students and others who have gained jobs from their experience of doing these live briefs.

“We use live briefs as a way for students to display the knowledge and understanding gained from across the degree, linked with the soft skills of creative thinking, problem solving and teamwork.

“This enables the students to demonstrate to an industry audience not just what they know but how they can apply this to answer a real world business problem.”

Picture captions: Andrew, Paris-Blu and Emma at PHD Media Worldwide; and Emma and Andrew graduating.

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