Graduate celebrates award and first-class degree

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Date: 27th Sep 2018

A Buckinghamshire New University graduate has won a year’s membership with the Chartered Institute of Marketing (CIM) as part of an award for the best dissertation on his degree.

Stephen Heath, 27, gained a first in BA (Hons) Marketing, in the University’s Buckinghamshire Business School ,and was presented with his award by Francesca Monaco, vice-chair of the South-East Board of the CIM.Stephen Heath receives his CIM Award from Francesca Monaco

“I felt very humbled to win the award,” said Stephen, an events and marketing manager at South African restaurant group Fego UK.

“It was a great honour and I was pleased to make my tutors proud after all the support, advice, and guidance they gave me during my three years of study.

“I was surrounded by plenty of outstanding students so to win the award for the best dissertation felt like a great achievement.

“I am moving to London in the coming weeks and intend to use the CIM Award and membership to attend industry talks and utilise networking opportunities, ideally with London-based agencies to find an ideal role with progression and travel opportunities.”

Speaking about his job, Stephen  said: “My role to date has centred around building omnichannel strategies and implementing concepts while aiding the group rebranding and remodelling from Fego Caffe to Fego.

"I split my time between serving as their marketing manager, largely working remotely, while overseeing the marketing and ecommerce store for a family start-up business based in Malta, an art and print shop called House of Gozo.”

Stephen’s dissertation was called ‘Could convergence theory assist the traditional print publications industry to adapt to compete and subsidise quality investigative journalism whilst retaining profitability in an informed and digital age?’

Discussing why he chose to study at Bucks New University, Stephen added: “I chose to study at Bucks New University thanks to the course’s industry links and close proximity to London, which meant I was able to link up with alumni and agencies.

“Rather than just working from textbooks I felt  I benefited from working on real-life briefs with companies and organisations. That experience, and the critical thinking I developed in my degree, is serving me well now in my career.”

John Hathaway, Senior Lecturer in Strategy and Human Resource Management, said: “We are delighted for Stephen and look forward to seeing his career develop. Enabling graduates like Stephen to reach their full potential and give them the graduate-ready career skills they need to stand out from the crowd is what we focus upon here at Buckinghamshire Business School.

“Graduates like Stephen are supported throughout their time with us and our philosophy of integrating the real world through events, live briefs and hosting talks by thought leaders and experts is all part of that process.”

Francesca Monaco, vice-chair of the South-East Board of the CIM, said: “It’s great to see Bucks New University develop another first-class student, which we were happy to award with a year’s membership for CIM. I wish Stephen the best of luck for his future and I’m sure he will go on to achieve bright things.”

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