Sacla' project

News

Date: 30th Sep 2016

Students in Bucks Business School garnered healthy praise after coming up with tasty ideas to help Sacla', the Pesto Pioneers, increase their sales.  

The firm, based in Beaconsfield, Buckinghamshire, set an 'Apprentice Challenge' for first-year students from a range of degree programmes to examine the brand and build its profile.

The students split into teams and had just three hours to prepare before presenting ideas to Sacla' Marketing Manager Clare Wood and Marketing Director Darren Grivvell.

Ideas included the introduction of a children's range, a taste test challenge, and the creation of a recipe book targeting students and the 'want it now' generation.

Richard Joseph, Harry Phipps, Weronika Resz, Daniel Pearson, Afzaal Hussain, and Hufriya Mehta, a second-year student overseeing the work, comprised the winning team.

Their particular idea revolved around Sacla' boosting its social media content, including the introduction of a hashtag for customers to share news and information.

Daniel said: "It was a great, fun way to meet other people, to work with an established brand, and to gain an early indication of how to apply thinking for the real world."

Sarah Hill, Senior Lecturer in Marketing and Employability, said: "It was a useful start to the year for our new  Business School students who responded well to being thrown in at the deep end on just their second day at University.

"The presentations from the students demonstrated clear insights into the challenge set by Sacla' and high levels of creativity in answering the brief.

"Certainly the students had a taste of what's to come when studying business at Bucks New University and made some new friends along the way."

Clare Wood said: "We were delighted to work with new students at Bucks New University on a Sacla' case study.

"Given that it was only their second day and they barely knew each other we were extremely impressed with the ideas they generated, and the enthusiasm with which they tackled the challenge."

The winning team received Sacla' products and a Big Book of Pesto recipe book, with other students receiving goody bags and other products.

Picture caption 1: The winning team of students with Darren Grivvell and Clare Wood of Sacla'.

Picture caption 2: Students present their ideas in the Gateway Lecture Theatre at the University.

Picture caption 3: Darren Grivvell of Sacla' gives feedback to students.

Tags:

  • Business & Management