Joanna Dudderidge


Date: 9th Sep 2016

A Bucks Business School graduate had the perfect 40th birthday present after receiving her degree and an award for outstanding achievement.

Joanna Dudderidge, a mother-of-four, graduated with first-class honours in BA (Hons) Business and Marketing in a ceremony at the Wycombe Swan theatre in High Wycombe.Joanna Dudderidge

The ceremony was just days before Joanna's 40th birthday and she was also presented with an award for Outstanding Achievement in Business Management after achieving the highest mark among courses in the Business School.

She said: "I came to university after bringing up my four children and supporting my husband. Looking back to when I applied for the degree I wasn't sure I could do it. Then finding out I got a first was a huge achievement in itself. This news has left me feeling really rather proud of myself.

"I was involved in the Enterprise Society at University and initiated the Marketing Society, bringing in guest speakers as well as liaising with The Chartered Institute of Marketing and helping organise events.

"Now I intend to get a job and build a career. I am not set on a particular industry or role but am interested in retail and consumer brands. I am excited to see what the future holds!

Joanna Dudderidge"I was of course initially anxious about going to university but the teaching staff and campus facilities provided a wonderfully nurturing environment. I felt for the first time in many years my efforts were recognised and rewarded. This encouraged me to work hard and enabled me to achieve my very best."

Senior Lecturer Vic Davies said: "Jo was a delight to teach and work with. She engaged with the ethos of how we approach things in Bucks Business School by being actively engaged not only with the academic work but how this related out to the real world of business.

"She was never out of place, whether working with a group of 18-year-old fellow students or alongside lecturers in her role running the Marketing Society. She is a great example of what a mature student can achieve, and her family can be very proud of her."

First picture caption: Joanna Dudderidge with Vic Davies (left) and John Hathaway of Bucks Business School.


  • Business & Management