Apprentice challenge


Date: 26th Sep 2016

Students in Bucks Business School at Bucks New University garnered healthy praise after coming up with tasty ideas to help pasta sauce maker Saclà increase sales of its Pesto products.Saclà

The firm, based in Warwick Road, Beaconsfield, Buckinghamshire, set an 'apprentice challenge' for the first-year students from a range of degree programmes to examine the brand to see how it could aim to build its profile.

The students split into teams and had just three hours to prepare before presenting ideas to Saclà Marketing Manager Clare Wood and Marketing Director Darren Grivvell.

Ideas included introducing a children's range, holding a taste test challenge, and writing a recipe book targeting students and the 'want it now generation'.

Richard Joseph, Harry Phipps, Weronika Resz, Daniel Pearson, Afzaal Hussain, and Hufriya Mehta, a second-year student overseeing the work, comprised the winning team.

Their ideas revolved around Saclà boosting its social media content, including introducing a hashtag for customers to share news and information.

Daniel said: "It was a great, fun way to meet other people, to work with an established brand, and to gain an early indicator of how to apply thinking for the real world."

Sarah Hill, Senior Lecturer in Marketing and Employability, said: "It was a great start to the year for our new  Business School students who responded well to being thrown in at the deep end on just their second day at University.

"The presentations from the students demonstrated clear insight into the challenge set by Saclà and great levels of creativity in answering the brief.

"Certainly the students had a taste of what's to come when studying business at Bucks New University and made some new friends along the way."

Clare Wood said: "We were delighted to work with new students at Bucks New University on a Saclà case study.

"Considering it was only their second day and they barely knew each other we were extremely impressed with the ideas they generated and the enthusiasm with which they tackled the challenge."

The winning team received Saclà products and a Big Book of Pesto recipe book, with other students receiving goody bags and other products.

Picture caption: The winning team of students with Darren Grivvell and Clare Wood of Saclà.


  • Business & Management