Wycombe Wanderers Snapchat
Date: 6th Jul 2016
Wycombe Wanderers Football Club has launched its own channel on the social media platform Snapchat as a result of a digital marketing plan put together for the club by Buckinghamshire New University students.
A class of around 20 second-year BA (Hons) Sport Business Management students, part of Bucks Business School at Bucks New University, were tasked with creating the plans for the club as part of their assessment towards their degree.
Their ideas will enhance Wycombe Wanderers' online presence and enable it to engage with existing and potential new supporters.
One group recommended the launch of a Snapchat, previously pioneered in football by the likes of Southampton FC and Yeovil Town, following its widespread popularity amongst predominantly younger audiences, with an estimated 25 per cent of all smartphone users having downloaded the app. The project also included 'best practice' tips, content ideas and case studies of where other clubs have found success in using the tool.
Snapchat is a photo and video sharing tool with a unique functionality whereby the image is only displayed for a brief period of time before disappearing forever, making it ideal for short, sharp, punchy content to be shared.
The club has already used the platform to 'tease' details of a new signing, showing behind-the-scenes clues before revealing it had signed winger Myles Weston. The club has also shown clips from the squad's return to pre-season training.
The Snapchat account has additionally already been used as part of the launch of the club's new O'Neills kits and will be used in France when the squad play their first pre-season friendly, against Le Havre in Sarzeau on Tuesday 12 July.
Greta Paa-Kerner, Senior Lecturer at Bucks Business School, said: "This is an example of how Bucks Business School engages with the community to benefit both businesses and our students.
"These real-life projects help to develop key skills to enhance employability and this makes for a winning team for our students studying Sport Business Management and for Wycombe Wanderers benefiting from their digital marketing insights."
Picture caption: Students present their ideas to Wycombe Wanderers.