• Study mode: Full Time
  • Location: UCFB Wembley
  • Duration: Three Years
  • Start Date: September 2017

Course Overview

We are looking for individuals who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with stadia and events.

Stadia represents major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity. Stadia are now seen as not just sports venues but as a venue for many activities outside of the sporting arena. This is your chance to develop your skills and expertise in this exciting arena.

Course Details


Most stadia are mainly used for circa 35 days per year for their core sporting activity. The challenge for your generation is to maximise stadium utilisation for the remaining 330 days a year. Wembley Stadium for example has hosted almost 200 events since 2007 through combining domestic and international matches with concerts featuring stars such as Robbie Williams and Bruce Springsteen, as well as hosting motorsports, NFL and rugby events. In this way an organisation’s assets are maximised to ensure sufficient financial returns to repay the capital outlays.

What are the course entry requirements?

Please visit our partner college's website for entry requirements.

Course Modules

Year 1 Modules

  • An Introduction to Stadium and Events Management
  • Fundamentals of Accounting and Finance
  • Introduction to Marketing
  • Understanding Sport Business

Year 2 Modules

  • Digital Marketing
  • Events Planning
  • Research Methods
  • Stadium Management

Year 3 Modules

  • Global Marketing Management
  • Leadership and Management
  • Negotiation and Winning Contracts
  • Research Project


How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: Please visit our partner college's website for entry requirements. per year

Full Time International: Please visit our partner college's website for entry requirements. per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applynow