When the English Premier League increased the number of matches available for live broadcast from 138 to 154 per season, they auctioned 116 to BSkyB and 38 to BT. The price was approximately £6.5 million per match or around £1,200 per second of game time, totalling in excess of £3 billion overall. Sports broadcasters ESPN and Sky Sports were second and fourth respectively in Forbes Magazine’s top 40 sports company brands of 2013. The top 10 sports events had a brand value of almost £1 billion.
Together sports business and sports broadcasting are one of the biggest businesses in the world. It is impossible to imagine one without the other. Therefore this degree programme is designed for those who are interested in working in a fast-growing, exciting industry who are interested in developing a range of management, business and entrepreneurial skills or fascinated in working as broadcasters – either in front of or behind the camera.
UCAS CODE: N884
You will gain an understanding of the diverse levels of both sports business and broadcasting, whether it is commercial, event day and sponsorship revenues or rights management and audience profile; whether it is studio and outside recording technologies or match commentary, match reports, television presenting and interviews.
You will have the opportunity to work with broadcasting specialists at Wembley Stadium to understand how it works both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
Year 1: 29 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||352 hours|
|Independent learning:||848 hours|
Year 2: 31 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||368 hours|
|Independent learning:||832 hours|
Year 3: 26 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||316 hours|
|Independent learning:||804 hours|
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.
|75 percent coursework||25 percent written exams||0 percent practical|
|55 percent coursework||0 percent written exams||45 percent practical|
|95 percent coursework||0 percent written exams||5 percent practical|
Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
Please visit our partner college's website for entry requirements.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- Media Law and Ethics
- Principles of Sports Broadcasting
- Principles of Sports Media
- Understanding Sport Business
Year 2 Modules
- Audio and Visual Storytelling
- Broadcast Studio Production
- Research Methods
- Research Methods
Year 3 Modules
- Broadcast Practical Project (optional)
- Contemporary Issues in Sport Media
- Professional Practice Portfolio
- Research Project
- Sports Broadcast Documentary
How much does it cost
Full Time Home and EU: UK/EU tuition fees for 2017 entry are £9,250 per year. per year
Full Time International: International tuition fees for 2017 entry are £13,500 per year. per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow