You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways, including disability sport. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance. As many coaches are self-employed, one of the projects you will undertake will be focused on entrepreneurship and business planning, incorporating an understanding of the financial implications of a sports business such as profit and loss accounts and financial projections.
You will cover high performance coaching, with the opportunity to become a qualified Prozone analyst. Prozone is the global leader in sports analysis software. You will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.
UCAS CODE: 1N64
The workforce within sports businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has agglomerated. No longer can people in a sports club or business, regardless of their role, exist in isolation and ignore other parts of the business operations.
This business and management qualification is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional football environment, providing you with access to the club from the first team manager down the coaching and playing pyramid. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis.
Your studies will focus on the broad concepts involved in the sports business and surrounding industries. You will be introduced to the fundamentals of coaching, such as health and safety, risk assessments, the ‘coach’s toolkit’, sports development and exploring how sport is structured in the UK in a variety of settings and gain an understanding of the unique consumer behaviour within the sports industry.
As part of the unique Complementary Curriculum TM you will experience guest lectures and master classes from key industry professionals, such as Mike Phelan, former Manchester United Assistant Coach under Alex Ferguson.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
Year 1: 29 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||344 hours|
|Independent learning:||856 hours|
Year 2: 28 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||340 hours|
|Independent learning:||860 hours|
Year 3: 21 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||252 hours|
|Independent learning:||948 hours|
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.
|60 percent coursework||15 percent written exams||25 percent practical|
|75 percent coursework||0 percent written exams||25 percent practical|
|95 percent coursework||0 percent written exams||5 percent practical|
Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
Please visit our partner college's website for entry requirements.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- Economics & Financial Operations in Sports Business
- Introduction to Coaching Theory and Practice
- Applied Business Field Study
- Sport Society & the Market
- Organisation of Sport
- The Sport Business
- Professional and Academic Skills for Sport
Year 2 Modules
- Performance Analysis
- Sports Operations Management (optional)
- Sports Event Planning (optional)
- Sports Nutrition (optional)
- Sport Sponsorship and Events (optional)
- Digital Marketing
- Financial Performance in Sport Business
- Research Methods
- Research in Sport and Exercise
Year 3 Modules
- Funding for Sport (optional)
- Club Business: Football (optional)
- Applied Performance Analysis (optional)
- Small Business and Entrepreneurship (optional)
- Strategic Sports Management & Finance
- Research Dissertation
- Contemporary Coaching Issues
- Research Project
How much does it cost
Full Time Home and EU: UK/EU tuition fees for 2017 entry are £9,250 per year.
Full Time International: International tuition fees for 2017 entry are £13,500 per year.
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow