This course is designed to train you for a career in sports business management. From coaching and managing athletes themselves, to overseeing operational aspects of commercial sports enterprises, we’ll give you a broad understanding of the industry. You’ll explore different techniques for analysing performance and sharpen your athlete development and business skills. Many coaches in this industry are self-employed and through this course you’ll learn entrepreneurship and business planning too.
A rapidly changing industry
As traditional job roles within the sports business are changing, so too have the lines between coaching and management. This degree will give you experience and a deep understanding of the industry and help you to develop specific management skills relative to sports.
You’ll learn the fundamentals of coaching, looking into health and safety, risk assessment, and get to know the ‘coaches toolkit’. You’ll spend time focusing on how different organisations in sport are structured and explore consumer behaviour in this industry.
Athlete analysis and development
We’ll look at athlete development and analysis, spending time in our human performance laboratory. You’ll explore both traditional and advanced technologies in your approach and become well versed in the various tools that are available in this field.
Key modules in event planning and operations management will be studied alongside those in funding and economics. This broad approach ensures you are ready for today's diverse and ever growing sports industry.
UCAS CODE: 2L87
We have strong links with a number of sports organisations, many of which sit on the University’s doorstep. These include the National Sports Centre at Bisham Abbey, home to several governing bodies of sport, and Stoke Mandeville Hospital, birthplace of the Paralympics.
You’ll have the opportunity to blend academic study with a professional sports environment. The University hosts the Reading Ladies Football Club Senior Academy and also the pro basketball team, London United.
Human performance laboratory
Our Human Performance, Exercise and Wellbeing Centre includes an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The human performance laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are one of the only universities in the UK to focus on disability sport, an area of increasing importance.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning.
Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.
The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose.
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- The Sport Business
- Applied Sports Field Study
- Professional and Academic Skills for Sport
- Sport, Society and the Market
- Introduction to Coaching Theory and Practice
Year 2 Modules
- Digital Marketing
- Sport Sponsorship and Events (optional)
- Sport Operations Management (optional)
- Research in Sport and Exercise
- Sport Event Planning
- Coaching and Athlete Development
- Performance Analysis in Sport
- Sports Nutrition
Year 3 Modules
- Club Business: Football (optional)
- Small Business and Entrepreneurship (optional)
- Strategic Sports Management & Finance
- Funding for Sport (optional)
- Professional Development and Employability
- Research Dissertation
- Applied Performance Analysis in Sport
- Contemporary Coaching Issues
How much does it cost
Fees for September 2017 to August 2018 entry
Full Time Home and EU: £9,250 per year
Full Time International: £10,500 per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow