This course is designed to train you for a career in sports business management. From coaching and managing athletes themselves, to overseeing operational aspects of commercial sports enterprises, we’ll give you a broad understanding of the industry. You’ll explore different techniques for analysing performance and sharpen your athlete development and business skills. Many coaches in this industry are self-employed and through this course you’ll learn entrepreneurship and business planning too.
A rapidly changing industry
As traditional job roles within the sports business are changing, so too have the lines between coaching and management. This degree will give you experience and a deep understanding of the industry and help you to develop specific management skills relative to sports.
You’ll learn the fundamentals of coaching, looking into health and safety, risk assessment, and get to know the ‘coaches toolkit’. You’ll spend time focusing on how different organisations in sport are structured and explore consumer behaviour in this industry.
Athlete analysis and development
We’ll look at athlete development and analysis, spending time in our human performance laboratory. You’ll explore both traditional and advanced technologies in your approach and become well versed in the various tools that are available in this field.
Key modules in event planning and operations management will be studied alongside those in funding and economics. This broad approach ensures you are ready for today's diverse and ever growing sports industry.
UCAS CODE: 2L87
We have strong links with a number of sports organisations, many of which sit on the University’s doorstep. These include the National Sports Centre at Bisham Abbey, home to several governing bodies of sport, and Stoke Mandeville Hospital, birthplace of the Paralympics.
You’ll have the opportunity to blend academic study with a professional sports environment. The University hosts the Reading Ladies Football Club Senior Academy and also the pro basketball team, London United.
Human performance laboratory
Our Human Performance, Exercise and Wellbeing Centre includes an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The human performance laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are one of the only universities in the UK to focus on disability sport, an area of increasing importance.
What are the course entry requirements?
A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Year 1 Modules
- Economics & Financial Operations in Sport Business
- Organisation of Sport
- The Sport Business
- Applied Sport Field Study
- Professional and Academic Skills for Sport
- Sport, Society and the Market
- Introduction to Coaching Theory and Practice
Year 2 Modules
- Digital Marketing
- Financial Performance in Sport Business
- Sport Sponsorship and Events
- Sports Operations Management
- Research in Sport and Exercise
- Sports Event Planning
- Coaching and Athlete Development
- Performance Analysis in Sport
- Sports Nutrition
Year 3 Modules
- Club Business - Football
- Small Businesses and Entrepreneurship
- Strategic Sports Management and Financial Performance
- Funding for Sport
- Professional Development & Employability
- Research Dissertation
- Applied Performance Analysis in Sport
- Contemporary Coaching Issues
How much does it cost
Fees for September 2017 to August 2018 entry
Full Time Home and EU: £9,250 per year
Full Time International: £10,500 per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow