• Study mode: Full Time
  • Location: High Wycombe
  • Duration: Three Years
  • Start Date: September 2020 and February 2021

Course Overview

This course is designed to train you for a career in sports business management. From coaching and managing athletes themselves, to overseeing operational aspects of commercial sports enterprises, we’ll give you a broad understanding of the industry. You’ll explore different techniques for analysing performance and sharpen your athlete development and business skills. Many coaches in this industry are self-employed and through this course you’ll learn entrepreneurship and business planning too.

A rapidly changing industry

As traditional job roles within the sports business are changing, so too have the lines between coaching and management. This degree will give you experience and a deep understanding of the industry and help you to develop specific management skills relative to sports.

You’ll learn the fundamentals of coaching, looking into health and safety, risk assessment, and get to know the ‘coaches toolkit’. You’ll spend time focusing on how different organisations in sport are structured and explore consumer behaviour in this industry.

Athlete analysis and development

We’ll look at athlete development and analysis, spending time in our human performance laboratory. You’ll explore both traditional and advanced technologies in your approach and become well versed in the various tools that are available in this field.

Key modules in event planning and operations management will be studied alongside those in funding and economics. This broad approach ensures you are ready for today's diverse and ever growing sports industry.

More placements, more choices

Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.

Course Details

UCAS CODE: SPBC

We have strong links with a number of sports organisations, many of which sit on the University’s doorstep. These include the National Sports Centre at Bisham Abbey, home to several governing bodies of sport, and Stoke Mandeville Hospital, birthplace of the Paralympics.

You’ll have the opportunity to blend academic study with a professional sports environment. The University hosts the Reading Ladies Football Club Senior Academy and also the pro basketball team, London United.

Human performance laboratory

Our Human Performance, Exercise and Wellbeing Centre includes an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The human performance laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are one of the only universities in the UK to focus on disability sport, an area of increasing importance.

What are the course entry requirements?

A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

Course Modules

Module Map

This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

The modules available on this course are as follows:

Year 1 Modules

  • Organisation of Sport
  • The Sport Business
  • Applied Sports Field Study
  • Sport and Society
  • Sport Marketing Principles
  • Professional and Academic Skills for Sport
  • Financial Decision Making
  • Foundations of Exercise Physiology

Year 2 Modules

  • Digital Business and New Technologies
  • Sport Sponsorship and Events (optional)
  • Research in Sport and Exercise
  • Applied Strength and Conditioning (optional)
  • Financial Performance in Sport Business
  • Sports Operations Management (optional)
  • Strategic Marketing
  • Coaching and Athlete Development
  • Performance Analysis (optional)
  • Sports Nutrition (optional)

Year 3 Modules

  • Club Business: Football (optional)
  • Strategic Sports Management & Finance
  • Funding for Sport (optional)
  • Professional Development and Employability
  • Research Dissertation
  • Small Business and Entrepreneurship (optional)
  • Applied Performance Analysis (optional)
  • Contemporary Coaching Issues (optional)

Fees

How much does it cost

Full Time Home and EU, Academic Year 2020-2021: £9,250 per year

Full Time International, Academic Year 2020-2021: £12,500 per year

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:
0330 123 2023
advice@bucks.ac.uk

How do I apply?

For application details please visit bucks.ac.uk/applying-to-bucks

Employability

What are my career prospects

Having studied at Bucks, you will be associated with a university that has been a pioneer in sport-related studies for over 15 years. We have a strong reputation for our sport courses and as a graduate you’ll be able to make full use of our partnerships with public and private sector sport organisations such as rugby clubs, Thomas Sport International and Bisham Abbey Sports Centre.

Graduates will be qualified for work in sports coaching, event management, marketing and media. You’ll be able to pursue opportunities throughout the health and fitness industry and will have the entrepreneurial skills and knowledge to go into self-employment, or to launch your own sports venture.

How will you help me prepare for my future?

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.


The Big Deal

At Bucks, we believe in putting our students first. That’s why our Students’ Union have developed our exclusive ‘Big Deal’ package. We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich the university experience.

We offer FREE events and entertainment, additional skills workshops, sports, recreational activities, societies and paid student rep schemes. All at one of the top 10 Students’ Unions in the UK.  It’s a big deal!

We are proud that our exciting and dynamic students’ union is ranked in the top three in the UK for representing student’s academic interests (NSS 2019). It’s a big deal!

Want to find out more? Visit our Students’ Union page or watch our video.