• Study mode: Sandwich
  • Location: High Wycombe Campus
  • Duration: Four Years
  • Start Date: September 2018

Course Overview

During this course you’ll delve into the diverse world of sports marketing. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements. Learn how to navigate intellectual property issues and discover how to align businesses with target audiences. We’re looking for critical thinkers with a strong interest in sport, marketing and media. We’ll cover this dynamic industry and give you the skills needed to enter it once you graduate.

What this course will cover?

With a strong business studies foundation, this course will give you a deep understanding of the unique challenges that face sports marketers. You’ll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it.

The course will take you through the targeting and positioning of brands, paying attention to issues such as market competition and saturation. We’ll cover the management of digital media and explore the role it has to play in this field. You’ll also look at how to measure campaign effectiveness. From market research techniques and digital analytics, you’ll learn how to establish the best return on marketing and communications investments.

Getting ready for business

In today's economy, marketing plays a vital role in all organisations. Here, you'll develop your skills and learn how marketing can enhance the performance and perceptions of an organisation.

You’ll develop key transferable skills in business management. Time will be spent looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets. You’ll look at strategic sport management and finance as well as the regulation of sport business.

Developing innovation and enterprise

During this course you’ll have the opportunity to actively engage in marketing and agency briefs. This is designed to help you to develop personal enterprise, innovation and entrepreneurial capability. You’ll also learn how to communicate effectively with various people within this industry, from athletes and sports participants, to professional and governing bodies of sport.

Course Details

We have strong links with a number of sports organisations and a bustling business department, packed with expertise. Being so close to London gives us some amazing industry links, and gives you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge when heading into employment.

We believe that having full professional and personal support makes a huge different to the university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We have great links with the Chartered Institute of Marketing (CIM)

You’ll work towards two qualifications at the same time on this course. We embed Chartered Institute of Marketing (CIM) modules with our degree modules so, once you graduate, you can register with the CIM. We’re really close to their headquarters - so they often visit our students and give them really valuable advice.

You’ll also go to CIM events and work with industry leaders. By joining with students on other Business degrees, you’ll get vital experience while building your business skills. And you’ll be creating a network of friends to take with you when you graduate.

Sport Facilities

We have a state of the art gym and our Human Performance Laboratory is home to an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are also the only university in the UK to focus on disability sport, an area of increasing importance.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning.

Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.

The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.


You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose.

Please note: The percentages below do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.


You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • The Sport Business
  • Professional and Academic Skills for Sport
  • Sport, Society and the Market
  • Business Management

Year 2 Modules

  • Digital Marketing
  • Sport Sponsorship and Events (optional)
  • Sport Broadcasting and Media (optional)
  • Sport Operations Management (optional)
  • Research in Sport and Exercise
  • Measuring Campaign Effectiveness

Year 3 Modules

  • Internship (Sandwich Year) (optional)

Year 4 Modules

  • Sport Commerce and Regulation
  • Strategic Sports Management & Finance
  • Research Dissertation
  • International Marketing Management (optional)
  • Marketplace


How much does it cost

Fees for September 2017 to August 2018 entry

Sandwich Home and EU: £9,250 per year

Sandwich International: £10,500 per year

Year 3 Placement fee: £1,350

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applynow


What are my career prospects

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development.

Graduates on this degree who choose to complete a Chartered Institute of Marketing (CIM) course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

How will you help me prepare for my future?

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent and certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.