• Study mode: Sandwich
  • Location: High Wycombe Campus
  • Duration: Four Years
  • Start Date: September 2018

Course Overview

Sport Business Management prepares you for your future career, opening many doors in commercial and operational management roles throughout the UK and beyond. You’ll have a strong interest in sport and be able to develop good leadership qualities and have a desire to understand the unique challenges that face this fast-paced, energetic industry.

What this course will cover

Whether you plan to start your own business or take the reins of an existing one, you’ll need to be well-equipped with a number of skills. You’ll build a solid foundation in business studies, focusing on areas such as marketing, finance, digital media and operations. You’ll gain a diverse range of industry specific skills and an understanding of sport business management.

While on this course, you’ll improve your entrepreneurial skills and become more confident in making crucial decisions. We make sure that you develop as a person, gaining new abilities in strategic thinking, problem solving and communication.

Business and management is important today because it provides the majority of employment in the UK. To ensure future success, companies are constantly on the lookout for skilled and qualified managers; having this degree will help you stand out in front of employers.

While you’re studying with us, many businesses ask our students to help with live projects. Before you even graduate, you’ll be known by businesses in the area and have many connections to make the most of when looking for work.

Course Details

We have strong links with sports organisations and a bustling business department packed with expertise. All our business courses cross over, with some modules being shared across the degrees. We believe in breaking down barriers and giving our students every opportunity to expand their network while with us. With smaller, more intimate class sizes, we give our students one-to-one teaching and personal support.

Being so close to London gives us some amazing industry links. You’ll have the chance to gain experience with different businesses. Our emphasis on real world experience gives you that competitive edge when heading into employment.

Learn about the Business from well-seasoned experts in management

Our lecturers have extensive industry and academic experience. They’ll help you mix theory with practice, informing your teaching with their knowledge. We get many guest speakers visiting, some of which are former students. We make sure that you’ll always know about the latest trends in the world of business.

Some of our lecturers have their own interests in the business, some with their own businesses. Their main interest is your teaching and they are always on call, ready to support you through your studies.

We run a Biz fest every year, where successful business leaders come to Bucks to share their thoughts on business ventures and the future of their industries.

Sport Facilities

We have a state of the art gym and our human performance laboratory is home to an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are also the only university in the UK to focus on disability sport, an area of increasing importance.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Year 1: 24 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 291 hours
Independent learning: 909 hours

Year 2: 25 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 300 hours
Independent learning: 900 hours

Year 3: 0 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 0 hours
Independent learning: 0 hours

Year 4: 24 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 290 hours
Independent learning: 910 hours

Assessment

You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.

Year 1

60 percent coursework 15 percent written exams 25 percent practical

Year 2

70 percent coursework 0 percent written exams 30 percent practical

Year 3

100 percent coursework 0 percent written exams 0 percent practical

Year 4

85 percent coursework 0 percent written exams 15 percent practical

Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.

Feedback

You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

What are the course entry requirements?

A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • Organisational Behaviour in Sport
  • The Sport Business
  • Applied Sports Field Study
  • Professional and Academic Skills for Sport
  • Sport, Society and the Market
  • Organisation of Sport
  • Applied Business Field Study

Year 2 Modules

  • Digital Marketing
  • Football: The Global Game (optional)
  • Golf: The Global Business (optional)
  • Rugby Union: The Global Game (optional)
  • Sport Sponsorship and Events (optional)
  • Sport Broadcasting and Media (optional)
  • Sport Operations Management (optional)
  • Understanding People in Sports Business (optional)
  • Research in Sport and Exercise
  • Sport, Diversity and Wellbeing (optional)
  • Sport Event Planning

Year 3 Modules

  • Internship (Sandwich Year) (optional)

Year 4 Modules

  • Club Business: Football (optional)
  • Club Business: Rugby (optional)
  • Communications and PR in Sport (optional)
  • Small Business and Entrepreneurship (optional)
  • Sport Commerce and Regulation
  • Sport Tourism (optional)
  • Strategic Sports Management & Finance
  • Club Business: Golf (optional)
  • Funding for Sport (optional)
  • Professional Development and Employability
  • Research Dissertation

Fees

How much does it cost

Sandwich Home and EU: £9,250 per year

Sandwich International: £10,500 per year

Year 3 Placement fee: £1,350

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020
student.centre@bucks.ac.uk

How do I apply?

For application details please visit bucks.ac.uk/applynow

Employability

What are my career prospects

Having studied at Bucks, you will be associated with a university that has been a pioneer in sport-related studies for over 15 years. We have a strong reputation for our sport courses and as a graduate you’ll be able to make full use of our partnerships with public and private sector sport organisations.

You’ll be qualified for work in Sports Administrations roles and jobs within national governing bodies of sport.  Marketing, advertising and sponsorship positions in agencies and commercial sports business like Nike and Adidas will be within your reach as will careers in community sports trusts and professional sports clubs.

How will you help me prepare for my future?

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.