• Study mode: Full Time
  • Location: High Wycombe Campus
  • Duration: Three Years
  • Start Date: September 2018

Course Overview

Businesses all around the world depend on marketing, whether they are a start-up company or a giant corporation like Cola-Cola. As part of the Bucks Business School the teaching team on this course understand that digital technology is altering the way that business and commerce has to operate in the 21st century and that our course must reflect these changes.

On this course, we balance learning between the practical and theoretical areas of marketing. We explore how the challenge of digital disruption, customer relationships and social and corporate responsibility are altering the way marketing is now being done.

Explore customer behaviour and trends

Marketing thrives on understanding all the stakeholders, from the customer through to staff and financial investors. That means knowing them as well as you know yourself. We will give you insights that help you target stakeholders. You’ll learn about how to develop the products and services people want, through to how to build successful brands.

Learn a wide range of skills to kick-start your career

Marketing is increasingly interlinked with digital technology so we give you opportunities to advance your understanding of the digital world. You’ll learn about website development, social media, Google Analytics, e-commerce and how to analyse Big Data sets. You will also get the option to study sales and business to business marketing.

You will work in teams on live briefs via our Enterprise Projects module. Working within teams of students drawn from our business, and finance degrees, you will work on live briefs, in situations that directly relate to how you will work in a team in a real organisation. This will give you confidence to present your ideas and skills to manage a project from brief to finish. We will develop your understanding of how brands are built and managed in the ‘always open’ world of modern business, including assessing, the role of direct marketing in managing customer relationships, and the growing role of digital technologies in all marketing programmes.

Course Details


The Bucks Business School is packed with expertise. We are ideally placed for industry links into London and the commercial hub of the Thames Valley, giving you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge to build your career.

We believe that having professional and personal support makes a huge difference to your university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We embed modules from The Chartered Institute of Marketing (CIM) within our degree programme, allowing you the chance to study for two qualifications at once. From your second year you can apply for Student Membership of CIM which gives you access to a wide range of online resources.

In addition we have pioneered a scheme with CIM that offers you the opportunity to be mentored through your final year and into your first year at work by a practicing marketing manager from a major organisation.

Make the most of our industry links

You'll have the chance to develop great links to industry through work-based learning, live briefs, work placements or project work. This focus on recreating the industry on campus gives a boost to your employability.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning.

Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.

The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Year 1: 26 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 312 hours
Independent learning: 888 hours

Year 2: 30 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 363 hours
Independent learning: 837 hours

Year 3: 24 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 289 hours
Independent learning: 911 hours


You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose.

Year 1

80 percent coursework 10 percent written exams 10 percent practical

Year 2

75 percent coursework 0 percent written exams 25 percent practical

Year 3

85 percent coursework 10 percent written exams 5 percent practical


You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

What are the course entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • Business Management
  • Career Viewpoint
  • Consumer Psychology
  • Marketing
  • Marketing Communications
  • Graduate Challenge

Year 2 Modules

  • Digital Marketing
  • Business Analytics (optional)
  • B2B and Service Marketing (optional)
  • Consumer Insight
  • Enterprise Projects
  • Measuring Campaign Effectiveness
  • Selling and Sales Management

Year 3 Modules

  • Negotiated Work Based Learning (optional)
  • Advertising and Communications Strategy (optional)
  • Business Information Systems
  • Consultancy Project (optional)
  • Dissertation (optional)
  • International Marketing Management (optional)
  • Managing Innovation in Business
  • Marketplace
  • Strategic Decision Making
  • The Consumer-Brand Relationship


How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: £9,250 per year

Full Time International: £10,500 per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applynow

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What are my career prospects

This course is included in our Multi Award Pathway agreement with the Chartered Institute of Marketing. Graduates on this degree who choose to complete a CIM marketing course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You may decide to work ‘client-side’ or in a marketing agency.

You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development. Recent graduates have gone on to work for Cisco, Samsung, Enterprise Rent a Car, Wickes, Johnson and Johnson, Atlas Copco, and BBP.

How will you help me prepare for my future career?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders.

We encourage our students to take up work experience, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.