• Study mode: Full Time
  • Location: High Wycombe Campus
  • Duration: Three Years
  • Start Date: September 2017

Course Overview

Businesses all around the world depend on marketing, whether they are a start-up company or a giant corporation like Cola-Cola. As part of the Bucks Business School the teaching team on this course understand that digital technology is altering the way that business and commerce has to operate in the 21st century and that our course must reflect these changes.

On this course, we balance learning between the practical and theoretical areas of marketing. We explore how the challenge of digital disruption, customer relationships and social and corporate responsibility are altering the way marketing is now being done.

Explore customer behaviour and trends

Marketing thrives on understanding all the stakeholders, from the customer through to staff and financial investors. That means knowing them as well as you know yourself. We will give you insights that help you target stakeholders. You’ll learn about how to develop the products and services people want, through to how to build successful brands.

Learn a wide range of skills to kick-start your career

Marketing is increasingly interlinked with digital technology so we give you opportunities to advance your understanding of the digital world. You’ll learn about website development, social media, Google Analytics, e-commerce and how to analyse Big Data sets. You will also get the option to study sales and business to business marketing.

You will work in teams on live briefs via our Enterprise Projects module. Working within teams of students drawn from our business, and finance degrees, you will work on live briefs, in situations that directly relate to how you will work in a team in a real organisation. This will give you confidence to present your ideas and skills to manage a project from brief to finish. We will develop your understanding of how brands are built and managed in the ‘always open’ world of modern business, including assessing, the role of direct marketing in managing customer relationships, and the growing role of digital technologies in all marketing programmes.

Course Details


The Bucks Business School is packed with expertise. We are ideally placed for industry links into London and the commercial hub of the Thames Valley, giving you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge to build your career.

We believe that having professional and personal support makes a huge difference to your university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We embed modules from The Chartered Institute of Marketing (CIM) within our degree programme, allowing you the chance to study for two qualifications at once. From your second year you can apply for Student Membership of CIM which gives you access to a wide range of online resources.

In addition we have pioneered a scheme with CIM that offers you the opportunity to be mentored through your final year and into your first year at work by a practicing marketing manager from a major organisation.

Make the most of our industry links

You'll have the chance to develop great links to industry through work-based learning, live briefs, work placements or project work. This focus on recreating the industry on campus gives a boost to your employability.

What are the course entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Course Modules

Year 1 Modules

  • Business Management
  • Career Viewpoint
  • Consumer Psychology
  • Marketing
  • Marketing Communications
  • The Graduate Challenge

Year 2 Modules

  • Digital Marketing
  • Business Analytics
  • Business to Business and Services Marketing
  • Consumer Insight
  • Enterprise Projects
  • Measuring Campaign Effectiveness
  • Selling & Sales Management

Year 3 Modules

  • Advertising and Communications Strategy
  • Business Information Systems
  • Consultancy Project
  • Corporate Communications and Reputation Management
  • Dissertation
  • International Marketing Management
  • Managing Innovation in Business
  • Market Place
  • Strategic Decision Making
  • The Consumer-Brand Relationship


How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: £9,250 per year

Full Time International: £10,500 per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applynow

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What are my career prospects

This course is included in our Multi Award Pathway agreement with the Chartered Institute of Marketing. Graduates on this degree who choose to complete a CIM marketing course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You may decide to work ‘client-side’ or in a marketing agency.

You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development. Recent graduates have gone on to work for Cisco, Samsung, Enterprise Rent a Car, Wickes, Johnson and Johnson, Atlas Copco, and BBP.

How will you help me prepare for my future career?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders.

We encourage our students to take up work experience, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.