Our programmes have been created for aspiring professionals wishing to work within the football industry. The industry includes some of the most powerful brands and businesses in the world, such as Adidas, Nike, Umbro, Sky TV, Barclays, Standard Chartered, Mastercard, Visa, Sony, Ford, Heineken, Thomas Cook, Emirates and Samsung, right through to the clubs themselves. We are looking for students who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and enjoy games in person and through the media.
UCAS CODE: CP63
Football Business has been transformed by media technology, from the instant transmission of results by telegraph to the rise of affordable daily and evening newspapers, the invention of radio, then of television, satellite and digital technology. The English Premier League is itself a multi-billion pound global industry carried by ever-changing media platforms to homes, cafes and bars on different continents.
Journalists and the media have been central to the evolution of football in earlier centuries. An example from the nineteenth century was given by Matthew Engel of the Financial Times in a recent lecture at the University of Oxford, where he is the New International Visiting Professor of Media : 'A young journalist called Charles Alcock became secretary of the Football Association and in 1872 founded the FA Cup, the final of which was staged at The Oval, home of Surrey County Cricket Club, of which he also happened to be secretary. Oh, he was also the captain of the winning team, Wanderers. Quick bath, then he wrote the match reports.'
In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary, however, they have often seen or heard live coverage of games, wherever they are in the world. Leagues, clubs and players are ever more conscious of image rights and of controlling the flow of content to external media.
This means that new career opportunities are opening up for media professionals inside a range of football businesses. UCFB brings senior figures from Sky, BBC, ITV and a wide range of newspapers to our students and helps with work placements in media organisations. Understanding the technological changes and business demands of the media is the platform on which this joint honours degree develops students' understanding of how diverse media interact with football business.
Year 1 The first year of the course focuses on the foundations of media communications and how it relates to football business. This focus on the fundamental requirements of different media develops an understanding of managing the relationship between football business and the media. Students are immersed in practical experience of media and the football business, for example through using studios and contributing to websites at local club level.
Year 2 The second year develops your understanding of how football's global brands reach their audiences through diverse media and how the worldwide media use football to enhance their own businesses to reach bigger audiences themselves, including study of Continental newspapers, ESPN in the USA and World Cup broadcasting.
Year 3 The final year sees the development of a media and football-related research project on a topic chosen by you, together with modules providing a strategic view of international media development and a bridge into media practice.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning.
Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.
The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
Year 1: 27 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||328 hours|
|Independent learning:||872 hours|
Year 2: 30 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||356 hours|
|Independent learning:||844 hours|
Year 3: 25 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||326 hours|
|Independent learning:||794 hours|
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose.
Please note: The percentages below do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.
|90 percent coursework||10 percent written exams||0 percent practical|
|80 percent coursework||10 percent written exams||10 percent practical|
|95 percent coursework||0 percent written exams||5 percent practical|
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
Please visit our partner college's website for entry requirements.
For further details of our international English entry requirements, please visit our international pages.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 2 Modules
- Broadcast Journalism
- International Football Business Analysis
- Research Methods
- Television Production
Year 3 Modules
- Contemporary Issues in Sport Media
- Professional Practice Portfolio
- Public Relations Strategy
- Research Project
How much does it cost
Fees for September 2017 to August 2018 entry
Full Time Home and EU: Please visit our partner college’s website for fee information. per year
Full Time International: Please visit our partner college’s website for fee information. per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow