Our programmes have been created for aspiring professionals wishing to work within the football industry. The industry includes some of the most powerful brands and businesses in the world, such as Adidas, Nike, Umbro, Sky TV, Barclays, Standard Chartered, Mastercard, Visa, Sony, Ford, Heineken, Thomas Cook, Emirates and Samsung, right through to the clubs themselves. We are looking for students who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and enjoy games in person and through the media.
UCAS CODE: CP63
Football Business has been transformed by media technology, from the instant transmission of results by telegraph to the rise of affordable daily and evening newspapers, the invention of radio, then of television, satellite and digital technology. The English Premier League is itself a multi-billion pound global industry carried by ever-changing media platforms to homes, cafes and bars on different continents.
Journalists and the media have been central to the evolution of football in earlier centuries. An example from the nineteenth century was given by Matthew Engel of the Financial Times in a recent lecture at the University of Oxford, where he is the New International Visiting Professor of Media : 'A young journalist called Charles Alcock became secretary of the Football Association and in 1872 founded the FA Cup, the final of which was staged at The Oval, home of Surrey County Cricket Club, of which he also happened to be secretary. Oh, he was also the captain of the winning team, Wanderers. Quick bath, then he wrote the match reports.'
In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary, however, they have often seen or heard live coverage of games, wherever they are in the world. Leagues, clubs and players are ever more conscious of image rights and of controlling the flow of content to external media.
This means that new career opportunities are opening up for media professionals inside a range of football businesses. UCFB brings senior figures from Sky, BBC, ITV and a wide range of newspapers to our students and helps with work placements in media organisations. Understanding the technological changes and business demands of the media is the platform on which this joint honours degree develops students' understanding of how diverse media interact with football business.
Year 1 The first year of the course focuses on the foundations of media communications and how it relates to football business. This focus on the fundamental requirements of different media develops an understanding of managing the relationship between football business and the media. Students are immersed in practical experience of media and the football business, for example through using studios and contributing to websites at local club level.
Year 2 The second year develops your understanding of how football's global brands reach their audiences through diverse media and how the worldwide media use football to enhance their own businesses to reach bigger audiences themselves, including study of Continental newspapers, ESPN in the USA and World Cup broadcasting.
Year 3 The final year sees the development of a media and football-related research project on a topic chosen by you, together with modules providing a strategic view of international media development and a bridge into media practice.
What are the course entry requirements?
Please visit our partner college's website for entry requirements.
For further details of our international English entry requirements, please visit our international pages.
Year 2 Modules
- Broadcast Journalism
- International Football Business Analysis
- Research Methods
- Television Production
Year 3 Modules
- Contemporary Issues in Sports Media
- Professional Practice Portfolio
- Public Relations Strategy
- Research Project
How much does it cost
Fees for September 2017 to August 2018 entry
Full Time Home and EU: Please visit our partner college’s website for fee information. per year
Full Time International: Please visit our partner college’s website for fee information. per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow