• Study mode: Full Time
  • Location: UCFB Etihad Campus
  • Duration: Three Years
  • Start Date: September 2018

Course Overview

Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual insight into how public relations and journalism relate to the business of football and the wider sports industry.

Course Details

UCAS CODE: CP63

The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football.

The media pathways explore the many facets of media communications and develop the students understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary they have often seen or heard live coverage of games, wherever they are in the world. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights to how the media really works.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning.

Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.

The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Year 1: 27 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 328 hours
Independent learning: 872 hours

Year 2: 30 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 356 hours
Independent learning: 844 hours

Year 3: 25 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 302 hours
Independent learning: 818 hours

Assessment

You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose.

Year 1

90 percent coursework 10 percent written exams 0 percent practical

Year 2

80 percent coursework 10 percent written exams 10 percent practical

Year 3

100 percent coursework 0 percent written exams 0 percent practical

Feedback

You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

What are the course entry requirements?

Please visit our partner college's website for entry requirements.

For further details of our international English entry requirements, please visit our international pages.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • Principles of Sports Media
  • Understanding Football Business
  • Understanding Football Fans and Customers
  • Social and Digital Sports Media

Year 2 Modules

  • Broadcast Journalism
  • International Football Business Analysis
  • Research Methods
  • Television Production

Year 3 Modules

  • Contemporary Issues in Sports Media
  • Professional Practice Portfolio
  • Public Relations Strategy
  • Research Project

Fees

How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: UK/EU tuition fees for 2017 entry are £9,250 per year. per year

Full Time International: International tuition fees for 2017 entry are £13,500 per year. per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020
student.centre@bucks.ac.uk

How do I apply?

For application details please visit bucks.ac.uk/applynow

Employability

What are my career prospects

UCFB are proud to announce that an incredible 93% of current graduates are in employment and two in three of those graduates are working within the sports industry.

We and our industry partners believe there are three key ingredients for a successful career. These are namely a degree, good references/networking and work experience (a proven track record). At UCFB, you will have the opportunity to achieve all three components.

Firstly, our academic programme will provide your degree level education. Secondly our Complementary CurriculumTM will provide you with the opportunity to achieve the final two components. In order to place graduates in the best possible position for a career in sport, UCFB's unique Complementary CurriculumTM, prepares students for the dynamic sports industry and ensures that they stand out to all potential employers. UCFB offers unrivalled opportunities to undertake student placements and work experience with leading sports organisations throughout each degree programme.

On top of this, throughout each semester a number of Executive Guest Speakers from the football and sport industry visit UCFB to speak to students about their experiences. Previous speakers have included former Liverpool player turned TV pundit Jamie Carragher, BBC Sport's Gabby Logan and Sunderland manager David Moyes.