Our programmes have been created for aspiring professionals wishing to work within the football industry. The industry includes some of the most powerful brands and businesses in the world, such as Adidas, Nike, Umbro, Sky TV, Barclays, Standard Chartered, Mastercard, Visa, Sony, Ford, Heineken, Thomas Cook, Emirates and Samsung, right through to the clubs themselves. We are looking for students who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and enjoy games in person and through the media.
UCAS CODE: CN65
The football business is inextricably linked with the marketing industry. Indeed, football is a multi-billion pound global industry driven by marketing. There are particular challenges and opportunities because of the special relationships between clubs and their supporters, from fans queuing at the stadium shop for the new home and away shirts through to those from different continents who follow them on-line and who also want to demonstrate their identification with their favourite clubs and global brands using football as a platform.
As shown by the phenomenal global marketing success of the English Premier League and indeed the Championship marketing football is not only about individual clubs. Understanding how this growth is achieved makes this rapidly expanding but unusual economic environment an ideal context for studying marketing. Beyond football clubs, leagues and associations, the manufacturers and retailers of football shirts, boots and other kit are well known as among the most successful, fast-changing, fashionable and technologically advanced businesses in the world. Their brands are interwoven with the football business and with the marketing industry.
What's more, many of the world's biggest brands which at first sight seem unrelated to football, from credit cards, banks and insurance to fast food and the soft drinks industry, increasingly use the power of football as a marketing tool in their own businesses.
Football business offers a flexible marketing platform with exciting job prospects for those who can thrive in its multi-cultural, multi-lingual, technologically sophisticated world. Understanding buying behaviour is at the heart of this marketing and informs important decisions about segmenting and targeting customers, the products and services that the organisation needs to provide and the pricing, distribution and communications that will help build successful brands.
Year 1 The first year of the course focuses on the foundations of marketing and how it relates to the football business and surrounding industries. This focus on buyer behaviour develops an understanding of consumer psychology and customer relationship management.
Year 2 The second year develops your understanding of how football's global brands are built and managed, how to assess the role of direct marketing and the role of digital technologies in marketing programmes.
Year 3 The final year sees the development of a marketing and football-related research project on a topic chosen by you, together with modules providing a strategic view of international marketing management and a bridge into marketing practice.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning.
Structured learning activities include lectures, seminars, tutorials and other time-tabled sessions. The amount of time set aside for each activity (‘contact hours’) is set out in individual module descriptors and so will vary depending on the modules you take. When you are not attending structured learning and teaching activities you will be expected to continue learning independently through self-study. Typically this will involve reading journal articles and books, working on individual and group projects, using the library, preparing for seminars, and completing coursework assignments.
The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
Year 1: 31 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||374 hours|
|Independent learning:||826 hours|
Year 2: 30 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||358 hours|
|Independent learning:||842 hours|
Year 3: 28 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||334 hours|
|Independent learning:||866 hours|
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose.
|75 percent coursework||0 percent written exams||15 percent practical|
|80 percent coursework||10 percent written exams||10 percent practical|
|80 percent coursework||10 percent written exams||10 percent practical|
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
Please visit our partner college's website for entry requirements.
For further details of our international English entry requirements, please visit our international pages.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- Understanding Football Business
- Introduction to Marketing
- Understanding Football Fans and Customers
- Integrated Marketing Communications
Year 2 Modules
- Digital Marketing
- Event Marketing
- International Football Business Analysis
- Research Methods
Year 3 Modules
- Football Brand Strategy
- Global Marketing Management
- Research Project
- Strategic Management
How much does it cost
Fees for September 2017 to August 2018 entry
Full Time Home and EU: UK/EU tuition fees for 2017 entry are £9,250 per year. per year
Full Time International: International tuition fees for 2017 entry are £13,500 per year. per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
How do I apply?
For application details please visit bucks.ac.uk/applynow