• Study mode: Full Time
  • Location: UCFB Wembley
  • Duration: Three Years
  • Start Date: September 2017

Course Overview

Our programmes have been created for aspiring professionals wishing to work within the football industry. The industry includes some of the most powerful brands and businesses in the world, such as Adidas, Nike, Umbro, Sky TV, Barclays, Standard Chartered, Mastercard, Visa, Sony, Ford, Heineken, Thomas Cook, Emirates and Samsung, right through to the clubs themselves. We are looking for students who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and enjoy games in person and through the media.

Course Details

UCAS CODE: CN65

The football business is inextricably linked with the marketing industry. Indeed, football is a multi-billion pound global industry driven by marketing. There are particular challenges and opportunities because of the special relationships between clubs and their supporters, from fans queuing at the stadium shop for the new home and away shirts through to those from different continents who follow them on-line and who also want to demonstrate their identification with their favourite clubs and global brands using football as a platform.

As shown by the phenomenal global marketing success of the English Premier League and indeed the Championship marketing football is not only about individual clubs. Understanding how this growth is achieved makes this rapidly expanding but unusual economic environment an ideal context for studying marketing. Beyond football clubs, leagues and associations, the manufacturers and retailers of football shirts, boots and other kit are well known as among the most successful, fast-changing, fashionable and technologically advanced businesses in the world. Their brands are interwoven with the football business and with the marketing industry.

What's more, many of the world's biggest brands which at first sight seem unrelated to football, from credit cards, banks and insurance to fast food and the soft drinks industry, increasingly use the power of football as a marketing tool in their own businesses.

Football business offers a flexible marketing platform with exciting job prospects for those who can thrive in its multi-cultural, multi-lingual, technologically sophisticated world. Understanding buying behaviour is at the heart of this marketing and informs important decisions about segmenting and targeting customers, the products and services that the organisation needs to provide and the pricing, distribution and communications that will help build successful brands.

Year 1 The first year of the course focuses on the foundations of marketing and how it relates to the football business and surrounding industries. This focus on buyer behaviour develops an understanding of consumer psychology and customer relationship management.

Year 2 The second year develops your understanding of how football's global brands are built and managed, how to assess the role of direct marketing and the role of digital technologies in marketing programmes.

Year 3 The final year sees the development of a marketing and football-related research project on a topic chosen by you, together with modules providing a strategic view of international marketing management and a bridge into marketing practice.

What are the course entry requirements?

Please visit our partner college's website for entry requirements.

For further details of our international English entry requirements, please visit our international pages.

Course Modules

Year 2 Modules

  • Digital Marketing
  • Event Marketing
  • International Football Business Analysis
  • Research Methods

Year 3 Modules

  • Football Brand Strategy
  • Global Marketing Management
  • Research Project
  • Strategic Management

Fees

How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: Please visit our partner college's website for fee information. per year

Full Time International: Please visit our partner college's website for fee information. per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020
student.centre@bucks.ac.uk

How do I apply?

For application details please visit bucks.ac.uk/applynow

Employability

What are my career prospects

UCFB are proud to announce that an incredible 93% of current graduates are in employment and two in three of those graduates are working within the sports industry.

We and our industry partners believe there are three key ingredients for a successful career. These are namely a degree, good references/networking and work experience (a proven track record). At UCFB, you will have the opportunity to achieve all three components.

Firstly, our academic programme will provide your degree level education. Secondly our Complementary CurriculumTM will provide you with the opportunity to achieve the final two components. In order to place graduates in the best possible position for a career in sport, UCFB's unique Complementary CurriculumTM, prepares students for the dynamic sports industry and ensures that they stand out to all potential employers. UCFB offers unrivalled opportunities to undertake student placements and work experience with leading sports organisations throughout each degree programme.

On top of this, throughout each semester a number of Executive Guest Speakers from the football and sport industry visit UCFB to speak to students about their experiences. Previous speakers have included former Liverpool player turned TV pundit Jamie Carragher, BBC Sport's Gabby Logan and Sunderland manager David Moyes.