• Study mode: Full Time
  • Location: High Wycombe Campus
  • Duration: Three Years
  • Start Date: September 2018

Course Overview

Studying advertising and marketing communications centres on being curious about the world we live in. Perhaps you have an interest in social media and technology or psychology? Maybe you want to study how people now use smart phones or laptops when viewing television shows? Perhaps you want to explore agency and client management in a fast changing world?

We'll teach you how to become an expert in persuasion. You'll discover how to apply branded content marketing. You'll learn about programmatic media planning and buying whilst exploring communication planning techniques such as behavioral economics and neuroscience.

We'll help you understand evolving technologies to build your creative and analytical skills, like writing copy for Twitter, or getting the launch of TV ad campaigns on social media and on the TV news. Digital communication and evaluation skills will be taught within specialist modules, but also embedded with other modules and course work.

What will this course cover?

How to make friends and influence customers

Good team work is vital in creating great campaigns, so the course will develop your skills in working with others, whilst at same time developing your knowledge about the marketing communications industry, so that we can work with you to map out what type of career opportunities best suit your talents. This will start in year one and be developed as you work on live projects and briefs from major clients, agencies and media owners.

Course Details


The Bucks Business School has lots of industry expertise. Being close to London gives us great industry links, giving you the chance to experience working life in the Industry.

You'll have the chance to visit agencies in New York, and to take part in a summer school in Barcelona via our membership of European Communications Agencies Association. We have great links with the Chartered Institute of Marketing (CIM) and with other professional bodies, such as PRCA, IPA ISBA and MAA, who have advised on the course content.

Learn from a team of enthusiastic advertising and communications experts

Being part of the Bucks Business School the teaching team on this course have industry links to keep you updated on the latest developments. Guest lecturers have included Sir John Hegarty, founder of awarding winning creative agency BBH, Sue Unerman, Chief Strategy Officer of the world's biggest media agency Mediacom and Graeme Hutchenson, Head of Sky's revolutionary AdSmart system. Other speakers have represented PR companies such as Burson Marsteller and Lewis PR, to media owners from The Economist and The Hearst Corporation and clients such as EAT, Thornton's Chocolates, Costa Coffee and Sacla.

You will get the opportunity to take part in research projects with lecturers, which in the past have included The IPA's Value of Media Project and Zenith's Attitudes to Advertising Study.

Prepare yourself for working

We prepare our students with real client projects, giving them the chance to practice their skills. Our students have worked on briefs from companies such as Unilever, VW, Selfridges and McDonald's. You'll build in confidence both personally and professionally, to add key skills to your CV.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Year 1: 26 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 312 hours
Independent learning: 888 hours

Year 2: 26 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 318 hours
Independent learning: 882 hours

Year 3: 24 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 289 hours
Independent learning: 911 hours


You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.

Year 1

80 percent coursework 10 percent written exams 10 percent practical

Year 2

65 percent coursework 10 percent written exams 25 percent practical

Year 3

70 percent coursework 15 percent written exams 15 percent practical

Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.


You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

What are the course entry requirements?

A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • Business Management
  • Consumer Psychology
  • Marketing Communications

Year 2 Modules

  • Digital Marketing
  • Agency Management and Processes
  • Campaign Planning
  • Consumer Insight
  • Measuring Campaign Effectiveness
  • The Media Business (optional)

Year 3 Modules

  • Negotiated Work Based Learning (optional)
  • Advertising and Communications Strategy (optional)
  • Consultancy Project (optional)
  • Dissertation (optional)
  • International Marketing Management (optional)
  • Marketplace
  • Strategic Agency Management
  • The Consumer-Brand Relationship


How much does it cost

Full Time Home and EU: £9,250 per year

Full Time International: £10,500 per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Questions about fees?

Contact our Student Centre on:
01494 603 020

How do I apply?

For application details please visit bucks.ac.uk/applynow

Related Video


What are my career prospects

Our graduates have gained positions as account handlers, digital buyers, account planners, researchers, magazine publishing executives and communications executives in companies such as BBH, Leo Burnett, McCann's, Sky, Global Radio, Mediacom, Mindshare, Ogilvy, Ferrari, Williams F1 and Arsenal FC, Lewis PR, Golin Marketing Communications and PHD.

You could begin an agency career in advertising, PR, media or digital as an account executive or in digital creation and production. There are also opportunities in consumer insight, branding and direct marketing. This course is included in our Multi Award Pathway agreement with the Chartered Institute of Marketing. Graduates on this degree who elect to complete a CIM Marketing course through us are exempt from some of the module units.

How will you help me prepare for my future?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders.

We encourage our students to take up work experience, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

The Big Deal

At Bucks, we believe in putting our students first. That’s why our Students’ Union have developed our exclusive ‘Big Deal’ package. We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich the university experience.

We offer FREE events and entertainment, additional skills workshops, sports, recreational activities, societies and paid student rep schemes. All at one of the top 10 Students’ Unions in the UK.  It’s a big deal!

Want to find out more? Visit our Students’ Union page or watch our video.

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