• Study mode: Sandwich
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: February and September 2019

Course Overview

During this course you’ll delve into the diverse world of sports marketing. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements. Learn how to navigate intellectual property issues and discover how to align businesses with target audiences. We’re looking for critical thinkers with a strong interest in sport, marketing and media. We’ll cover this dynamic industry and give you the skills needed to enter it once you graduate.

What this course will cover?

With a strong business studies foundation, this course will give you a deep understanding of the unique challenges that face sports marketers. You’ll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it.

The course will take you through the targeting and positioning of brands, paying attention to issues such as market competition and saturation. We’ll cover the management of digital media and explore the role it has to play in this field. You’ll also look at how to measure campaign effectiveness. From market research techniques and digital analytics, you’ll learn how to establish the best return on marketing and communications investments.

Getting ready for business

In today's economy, marketing plays a vital role in all organisations. Here, you'll develop your skills and learn how marketing can enhance the performance and perceptions of an organisation.

You’ll develop key transferable skills in business management. Time will be spent looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets. You’ll look at strategic sport management and finance as well as the regulation of sport business.

Developing innovation and enterprise

During this course you’ll have the opportunity to actively engage in marketing and agency briefs. This is designed to help you to develop personal enterprise, innovation and entrepreneurial capability. You’ll also learn how to communicate effectively with various people within this industry, from athletes and sports participants, to professional and governing bodies of sport.

Course Details

We have strong links with a number of sports organisations and a bustling business department, packed with expertise. Being so close to London gives us some amazing industry links, and gives you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge when heading into employment.

We believe that having full professional and personal support makes a huge different to the university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We have great links with the Chartered Institute of Marketing (CIM)

You’ll work towards two qualifications at the same time on this course. We embed Chartered Institute of Marketing (CIM) modules with our degree modules so, once you graduate, you can register with the CIM. We’re really close to their headquarters - so they often visit our students and give them really valuable advice.

You’ll also go to CIM events and work with industry leaders. By joining with students on other Business degrees, you’ll get vital experience while building your business skills. And you’ll be creating a network of friends to take with you when you graduate.

Sport Facilities

We have a state of the art gym and our Human Performance Laboratory is home to an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are also the only university in the UK to focus on disability sport, an area of increasing importance.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • The Sport Business
  • Sport and Society
  • Sport Marketing Principles
  • Data Insight for Business Decisions
  • Introduction to People Management
  • Financial Decision Making
  • Principles of Marketing

Year 2 Modules

  • Digital Marketing
  • Sport Sponsorship and Events (optional)
  • Sport Broadcasting and Media
  • Measuring Campaign Effectiveness

Year 3 Modules

  • Internship (Sandwich Year) (optional)

Year 4 Modules

  • Sport Commerce and Regulation
  • Strategic Sports Management & Finance

Fees

How much does it cost

Sandwich Home and EU, February 2019: £9,250 per year

Sandwich International, February 2019: £11,000 per year

Sandwich Home and EU, September 2019: £9,250 per year

Sandwich International, September 2019: £12,000 per year

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:
0330 123 2023
advice@bucks.ac.uk

How do I apply?

For application details please visit bucks.ac.uk/applynow

Employability

What are my career prospects

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development.

Graduates on this degree who choose to complete a Chartered Institute of Marketing (CIM) course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

How will you help me prepare for my future?

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent and certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.


The Big Deal

At Bucks, we believe in putting our students first. That’s why our Students’ Union have developed our exclusive ‘Big Deal’ package. We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich the university experience.

We offer FREE events and entertainment, additional skills workshops, sports, recreational activities, societies and paid student rep schemes. All at one of the top 10 Students’ Unions in the UK.  It’s a big deal!

Want to find out more? Visit our Students’ Union page or watch our video.


Got a question?