The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.
We all have thoughts but not all are ideas. Creative Advertising will help you develop your thoughts into ideas and then into concepts, which can then be turned into campaigns or content. It will enable you to identify issues and problems and equip you to solve them.
Start your success in advertising with us
This course has been running for many years, becoming a phenomenal success in the process. Our students start achieving even while still doing their studies, long before they graduate. You'll work on live briefs maybe with a partner, working together to create killer concepts.
The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.
BA (Hons) Creative Advertising scored 100% overall satisfaction in the National Student Survey 2018.
More placements, more choices
Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.
UCAS CODE: WN24
We have a reputation for nurturing creative individuals, able to think on their feet and adapt to an industry in a constant state of change. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is all part of the creative process. We encourage you to experiment and push your ideas and gain in confidence when taking risks. Our course reflects the realities of working as a professional in industry. Everything you do on the course is working towards you getting your first job in the sector
Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.
The Creative Advertising degree at Bucks is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, doing great work and putting students into the workplace. London is unquestionably the creative hub of Europe with the highest concentration of creative jobs just 30 minutes from the university.
The course at Bucks is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land a your ideal job in advertising.
Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.
After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.
What are the course entry requirements?
Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to firstname.lastname@example.org
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Foundation Year Modules
- Preparing for Success Knowledge and Creativity
- Preparing for Success Self-development and Responsibility
- Inquiry and Research Skills
- Photography, Design and Visual Communication
Year 1 Modules
- Creative Skills
- Conceptual Communication
- Historical and Critical Thinking
Year 2 Modules
- Digital Advertising and Creative Content
- Advertising Communication Skills
- Industry Portfolio
- Design Research and Theory
Year 3 Modules
- Final Major Project Creative Team (optional)
- Final Major Project Creative Independent (optional)
- Final Major Project Creative Combined Independent (optional)
How much does it cost
Full Time Home and EU, September 2019: £9,250 per year
Full Time International, September 2019: £12,000 per year
Full Time Home and EU, February 2020: £9,250 per year
Full Time International, February 2020: £12,000 per year
Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.
How do I apply?
For application details please visit bucks.ac.uk/applying-to-bucks
Our students are our best ambassadors and their voices here will provide you with a clear sense of their Bucks experience.
I have loved my time at Bucks. With so many industry connections, we were given such a great opportunity to meet people and build contacts within the industry.
The course has been extremely challenging. Each year teaches you something different about being a creative and that has been of great value. The two-week placements we are given in the 2nd and 3rd year have been a great way for us to get some experience and learn more about the industry.
As a whole, the course has led us into the industry and provided some amazing opportunities that have given the best path possible. The rest is up to us!
I could not have asked for any more from my degree course. It has set me up for exactly what I wanted to do in my career.
My Young Creative Network Award was one of the key factors in my appointment as Head of Content at one of the UK's leading audio companies.
I couldn't have done this without the leadership and stewardship of my tutors at Bucks. I owe all my successes to this University.