You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.
We all have thoughts but not all are ideas. Creative Advertising will help you develop your thoughts into ideas and then into concepts, which can then be turned into campaigns or content. It will enable you to identify issues and problems and equip you to solve them.
Start your success in advertising with us
This course has been running for many years, becoming a phenomenal success in the process. Our students start achieving even while still doing their studies, long before they graduate. You'll work on live briefs maybe with a partner, working together to create killer concepts.
The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.
BA (Hons) Creative Advertising scored 100% overall satisfaction in the National Student Survey 2018.
UCAS CODE: WN25
We have a reputation for nurturing creative individuals, able to think on their feet and adapt to an industry in a constant state of change. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is all part of the creative process. We encourage you to experiment and push your ideas and gain in confidence when taking risks. Our course reflects the realities of working as a professional in industry. Everything you do on the course is working towards you getting your first job in the sector
Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.
The Creative Advertising degree at Bucks is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, doing great work and putting students into the workplace. London is unquestionably the creative hub of Europe with the highest concentration of creative jobs just 30 minutes from the university.
The course at Bucks is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land a your ideal job in advertising.
Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.
After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.
Teaching and Learning
Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.
Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.
Year 1: 42 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||508 hours|
|Independent learning:||692 hours|
Year 2: 54 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||652 hours|
|Independent learning:||548 hours|
Year 3: 25 percent of your time is spent in timetabled teaching and learning activity
|Teaching, learning and assessment:||303 hours|
|Independent learning:||817 hours|
You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.
Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.
Balance of assessment
The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.
|95 percent coursework||0 percent written exams||5 percent practical|
|90 percent coursework||0 percent written exams||10 percent practical|
|100 percent coursework||0 percent written exams||0 percent practical|
Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.
You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.
Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.
What are the course entry requirements?
A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules
- Conceptual Communication
- Creative Skills
- Critical and Historical Studies– Historical and Critical Thinking
Year 2 Modules
- Advertising Communication Skills
- Industry Portfolio
- Digital Advertising and Creative Content
- Critical and Historical Studies–Design Research and Theory
Year 3 Modules
- Final Major Project Creative Combined Independent (optional)
- Final Major Project Creative Independent (optional)
- Final Major Project Creative Team (optional)
- Critical and Historical Studies– Dissertation
How much does it cost
Full Time Home and EU: £9,250 per year
Full Time International: £11,000 per year
Most courses will involve some additional costs that are not covered by your fees.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.
For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.
Questions about fees?
Contact our Student Centre on:
01494 603 020
If you would like more information on fees and finance, please take a look at our fees and funding web page.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with the inflation or course delivery costs.
How do I apply?
For application details please visit bucks.ac.uk/applynow
Dr. Helena Chance
Dr Frances Carter
Ms Gail Parminter
Ms Julie Wright
Dr Christine Parsons
Our students are our best ambassadors and their voices here will provide you with a clear sense of their Bucks experience.
I have loved my time at Bucks. With so many industry connections, we were given such a great opportunity to meet people and build contacts within the industry.
The course has been extremely challenging. Each year teaches you something different about being a creative and that has been of great value. The two-week placements we are given in the 2nd and 3rd year have been a great way for us to get some experience and learn more about the industry.
As a whole, the course has led us into the industry and provided some amazing opportunities that have given the best path possible. The rest is up to us!
I could not have asked for any more from my degree course. It has set me up for exactly what I wanted to do in my career.
My Young Creative Network Award was one of the key factors in my appointment as Head of Content at one of the UK's leading audio companies.
I couldn't have done this without the leadership and stewardship of my tutors at Bucks. I owe all my successes to this University.