• Study mode: Full Time
  • Location: High Wycombe Campus
  • Duration: Three Years
  • Start Date: September 2018

Course Overview

You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.

We all have thoughts but not all are ideas. Creative Advertising will help you develop your thoughts into ideas and then into concepts, which can then be turned into campaigns or content. It will enable you to identify issues and problems and equip you to solve them.

Start your success in advertising with us

This course has been running for many years, becoming a phenomenal success in the process. Our students start achieving even while still doing their studies, long before they graduate. You'll work on live briefs maybe with a partner, working together to create killer concepts.

The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.

Creative Advertising Student Gallery

BA (Hons) Creative Advertising scored 100% overall satisfaction in the National Student Survey 2018.


Course Details


We have a reputation for nurturing creative individuals, able to think on their feet and adapt to an industry in a constant state of change. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is all part of the creative process. We encourage you to experiment and push your ideas and gain in confidence when taking risks. Our course reflects the realities of working as a professional in industry. Everything you do on the course is working towards you getting your first job in the sector

Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.

The Creative Advertising degree at Bucks is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, doing great work and putting students into the workplace. London is unquestionably the creative hub of Europe with the highest concentration of creative jobs just 30 minutes from the university.

The course at Bucks is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land a your ideal job in advertising.

Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.

After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.

Teaching and Learning

Your course consists of a combination of structured learning and teaching activities and independent learning. The programme specification will provide more information on the specific learning and teaching activities on this course.

Overall workload

Your overall workload will include your learning and teaching activities and independent learning with total study time of around 10 hours being worth 1 credit. While your actual contact hours will depend on any option modules you choose.

Year 1: 42 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 508 hours
Independent learning: 692 hours

Year 2: 54 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 652 hours
Independent learning: 548 hours

Year 3: 25 percent of your time is spent in timetabled teaching and learning activity

Teaching, learning and assessment: 303 hours
Independent learning: 817 hours


You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark. There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark.

Assessment methods vary, but your programme specification will provide more information on the specific methods used on this course. You can find out more about the assessment methods used across the University in the assessment guide on the Academic Advice pages.

Balance of assessment

The balance of assessment will vary depending on any option modules you choose. Assessments are broken down into coursework, written exams or practical. Coursework covers both written work such as essays and reports and practical work such as the preparation of a portfolio and project outputs completed on many art and design programmes. Exams include both formal written exams and in-class time-constrained assessments or TCAs. Practical assessments largely consist of oral presentations and contributions to seminars, and competency-based activities such as clinical or lab skills.

Year 1

95 percent coursework 0 percent written exams 5 percent practical

Year 2

90 percent coursework 0 percent written exams 10 percent practical

Year 3

100 percent coursework 0 percent written exams 0 percent practical

Please note: The percentages above do not include any pass/fail elements as these do not contribute to the overall degree classification. All modules must be successfully completed for credit to be awarded.


You will receive feedback on all assessed coursework and practical assignments and we aim to provide this within three weeks. Feedback on examinations is also available on request.

Assessment feedback is intended to help you learn and you are encouraged to discuss it with your module leader.

What are the course entry requirements?

A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

Course Modules

Module Map

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

Year 1 Modules

  • Advertising
  • Conceptual Communication
  • Creative Skills
  • Critical and Historical Studies– Historical and Critical Thinking

Year 2 Modules

  • Advertising Communication Skills
  • Industry Portfolio
  • Digital Advertising and Creative Content
  • Critical and Historical Studies–Design Research and Theory

Year 3 Modules

  • Agency
  • Final Major Project Creative Combined Independent (optional)
  • Final Major Project Creative Independent (optional)
  • Final Major Project Creative Team (optional)
  • Critical and Historical Studies– Dissertation


How much does it cost

Full Time Home and EU: £9,250 per year

Full Time International: £11,000 per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Further information

Find out more about our fees and funding.
Find out more about our fees for international students.

Questions about fees?

Contact our Student Centre on:
01494 603 020

If you would like more information on fees and finance, please take a look at our fees and funding web page.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with the inflation or course delivery costs.

How do I apply?

For application details please visit bucks.ac.uk/applynow

Related Video

Teaching team

  • Image of Helena Chance

    Dr. Helena Chance


  • Image of Frances Carter

    Dr Frances Carter


  • Image of Gail Parminter

    Ms Gail Parminter

    Senior Lecturer

  • Image of Julie Wright

    Ms Julie Wright


  • Image of Christine Parsons

    Dr Christine Parsons

    Senior Lecturer

Student Testimonials

Our students are our best ambassadors and their voices here will provide you with a clear sense of their Bucks experience.

Image of Katie Bird

Katie Bird

I have loved my time at Bucks. With so many industry connections, we were given such a great opportunity to meet people and build contacts within the industry.

The course has been extremely challenging. Each year teaches you something different about being a creative and that has been of great value. The two-week placements we are given in the 2nd and 3rd year have been a great way for us to get some experience and learn more about the industry.

As a whole, the course has led us into the industry and provided some amazing opportunities that have given the best path possible. The rest is up to us!

Image of Marc Reed

Marc Reed

I could not have asked for any more from my degree course. It has set me up for exactly what I wanted to do in my career.

My Young Creative Network Award was one of the key factors in my appointment as Head of Content at one of the UK's leading audio companies.

I couldn't have done this without the leadership and stewardship of my tutors at Bucks. I owe all my successes to this University.


What are my career prospects

Working in advertising opens many doors. Ad agencies are made up of a bustling team, not just designers and creative, but strategists, writers, human resource and PR - each and every person is a valued member of the team. We have a very high employability rate with students heading straight into work. Many graduates have been selected direct from graduation.

These are some of the Agencies that current and former Bucks Graduates have been part of: Saatchi & Saatchi, 180 Amsterdam, Droga 5, TBWA, Havas Work Club, WCRS, BBC, Brothers & Sisters, Jung van Matt (Berlin), The Brooklyn Brothers NYC, Creature London.

Only talent, personality and timing will land you a job or a choice placement. However, being a Bucks student you will have extensive engagement with industry which will certainly help to get your foot in the door.

How will you help me prepare for my future career?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. You will become adept at networking and confident to pitch yourself.

We run work placements for our students, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise. By the time you graduate, you will have a wealth of transferable skills giving you more diverse career choices.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.


D&AD New Blood Awards Young Creative Network awards

See here all our awards.

Industry partners

Saatchi & Saatchi logo Partners Andrews Aldridge logo

See here all our industry partners.

The Big Deal

At Bucks, we believe in putting our students first. That’s why our Students’ Union have developed our exclusive ‘Big Deal’ package. We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich the university experience.

We offer FREE events and entertainment, additional skills workshops, sports, recreational activities, societies and paid student rep schemes. All at one of the top 10 Students’ Unions in the UK.  It’s a big deal!

Want to find out more? Visit our Students’ Union page or watch our video.