• Study mode: Full Time
  • Location: High Wycombe Campus
  • Duration: Three Years
  • Start Date: September 2017

Course Overview

You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.

We all have thoughts but not all are ideas. Creative Advertising will help you develop your thoughts into ideas and then into concepts, which can then be turned into campaigns or content. It will enable you to identify issues and problems and equip you to solve them.

Start your success in advertising with us
This course has been running for many years, becoming a phenomenal success in the process. Our students start achieving even while still doing their studies, long before they graduate. You'll work on live briefs maybe with a partner, working together to create killer concepts.

The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.

Course Details


We have a reputation for nurturing creative individuals, able to think on their feet and adapt to an industry in a constant state of change. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is all part of the creative process. We encourage you to experiment and push your ideas and gain in confidence when taking risks. Our course reflects the realities of working as a professional in industry. Everything you do on the course is working towards you getting your first job in the sector

Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.

The Creative Advertising degree at Bucks is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, doing great work and putting students into the workplace. London is unquestionably the creative hub of Europe with the highest concentration of creative jobs just 30 minutes from the university.

The course at Bucks is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land a your ideal job in advertising.

Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.

After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.

What are the course entry requirements?

If your application is successful, we'll invite you for an interview. We use interviews to get a good idea of your creative talent and your personality. Ideally, we'd like to see a portfolio of work which can be made up of whatever you consider yourself to be good at and can include: photography, graphics, painting/drawing, ads or just ideas you have had.

For further details of our international English entry requirements, please visit our international pages.

Course Modules

Year 1 Modules

  • Advertising
  • Conceptual Communication
  • Creative Skills
  • VMC Getting Connected

Year 2 Modules

  • Advertising Communication Skills
  • Industry Portfolio
  • Industry Projects
  • VMC Making Choices

Year 3 Modules

  • Agency
  • Final Major Project Creative Combined Independent
  • Final Major Project Creative Independent
  • Final Major Project Creative Team
  • VMC New Model Dissertation


How much does it cost

Fees for September 2017 to August 2018 entry

Full Time Home and EU: £9,250 per year

Full Time International: £10,500 per year

Most courses will involve some additional costs that are not covered by your fees.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years may rise in line with inflation, course delivery costs or subject to government regulations.

For information on financial assistance to support your learning, visit our Undergraduate Fees and Funding section.

Further information

Find out more about our fees and funding.
Find out more about our fees for international students.

Questions about fees?

Contact our Student Centre on:
01494 603 020

If you would like more information on fees and finance, please take a look at our fees and funding web page.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with the inflation or course delivery costs.

How do I apply?

For application details please visit bucks.ac.uk/applynow

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What are my career prospects

Working in advertising opens many doors. Ad agencies are made up of a bustling team, not just designers and creative, but strategists, writers, human resource and PR - each and every person is a valued member of the team. We have a very high employability rate with students heading straight into work. Many graduates have been selected direct from graduation.

Here is a list of Agencies that current and former Bucks Graduates have been part of:

  • Saatchi & Saatchi
  • 180 Amsterdam
  • Droga 5
  • TBWA
  • Havas Work Club
  • WCRS
  • Mother
  • AKQA
  • Naked
  • 4Creative
  • BBC
  • JWT
  • Rapp
  • Brothers & Sisters
  • Jung van Matt (Berlin)
  • M&C Saatchi
  • The Brooklyn Brothers NYC
  • Creature London
  • Ogilvy
  • R/CA
  • Publicis

Only talent, personality and timing will land you a job or a choice placement. However, being a Bucks student you will have extensive engagement with industry which will certainly help to get your foot in the door.

How will you help me prepare for my future career

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. You will become adept at networking and confident to pitch yourself.

We run work placements for our students, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise. By the time you graduate, you will have a wealth of transferable skills giving you more diverse career choices.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.