Philip is passionate about visual communication and engaging
in visual research activities, to maintain his currency in the curriculum and delivery of graphic design based courses. Prior to taking up a career in design education, he worked successfully as a graphic designer and art director in a number of design studios, advertising agencies, in-house art departments both in the UK and abroad.
Now with over 20 years of experience within higher education, which has included a year teaching in China, Philip has developed a student-centred teaching philosophy. One in which he promotes an intellectual and rigorous approach to design thinking and application, through the use of observation, research methods, questioning, and imagination.
Throughout his career in education, he has continued to practice as a designer. Freelance projects have included: branding, exhibition design, catalogues, posters, journals and websites. He uses digital and traditional media as a means to explore and record ideas and surroundings. Research interests are diverse within the area of visual communications, having previously studied typography and motion graphics. Photography has been a long-term passion, and projects have been both individual and collaborative. An example of one such piece is The Boundary Project, which explored crosscurrent themes in the urban and rural landscape. This visual research project has been presented and published nationally and internationally.
Current research interests involve exploring illustrative and graphic printmaking techniques to realise emotional and atmospheric themes.
Long is a Senior Fellow of the Higher Education Academy and achieved Associate membership of the Society of Typographic Designers and Licentiate membership of the Royal Photographic Society.