Profile

Dr. Hayley Stainton

PhD; MSC(ESRC); BA(Hons); TEFL

Senior Lecturer

Biography

Hayley is a Senior Lecturer in Tourism and Aviation, published author and owner of the travel blog lifeasabutterfly. She combines her academic and travel experience to provide a unique viewpoint of the tourism and aviation industries through her teaching, publications and blog posts. She is a recognised researcher who founded the concept of TEFL tourism and author of the book Life of a Hostie: Everything You Need To Know To Become Cabin Crew. Most recently she has been examining netnography, digital marketing and influencing within tourism.

Specialisms: TEFL tourism, educational tourism, international development, volunteer tourism, sustainablility, netnography, blog analysis and digital marketing