Graduates shortlisted for Women of Tomorrow awards


Date: 26th Feb 2018

Buckinghamshire New University graduates Sarah Levitt and Jo Wallace have been shortlisted for the Women of Tomorrow Awards 2018, run by the IPA and Campaign.

The winners will be chosen by a panel of 12 industry luminaries and announced at an awards ceremony in London on International Women’s Day on 8 March.

Sarah is Associate Creative Director at advertising agency Now and Jo is Creative Director at J. Walter Thompson London. Jo is also the founder of Good Girls Eat Dinner, where four inspirational women from a range of creative industries share their experiences and advice between courses.

Sarah studied BA (Hons) Graphic Design & Advertising, graduating in 2008, and Jo also studied BA (Hons) Graphic Design & Advertising and graduated in 1999.

She said: “Creating more female role models for young females to look up to is incredibly important. I really do believe that you have to see it, to be it.

“Awards like the Women of Tomorrow are a fantastic way to showcase the amazing female talent we have in this industry. Hopefully it gives younger women confidence that they can get to the top too.

“As an Associate Creative Director, I aim to create an environment that instils confidence in people and enables and encourages them to step out of their comfort zone.”

Speaking about studying at Bucks New University, said: “Bucks is a great university that taught us all about the advertising industry and how to get into it.

“We were given a proper introduction to industry life and the University's connections to different London agencies was fantastic.

“That really helped to propel us into the workplace and made what should have been quite a scary start our careers, not scary at all.”

Sarah and Jo both took the Creative Advertising Pathway.

Julie Wright, Course Leader for BA (Hons) Creative Advertising, said: “Both Jo and Sarah were brilliant students and I’m so proud they have become such inspiring role models.”

Selected from almost 200 entries, this year’s shortlist work across a variety of industry disciplines including creative, innovation, media planning, new business and strategy.

The biennial Women of Tomorrow Awards aim to redress the under-representation of women in positions of leadership.

As well as being passionate champions of furthering female talent within the industry, a number of the women shortlisted are also involved in commercial and charity enterprises outside of their working life.

Liz Nottingham, executive HR director at R/GA and a shortlisting judge for this year's awards, said: "There is an extraordinary level of female talent in our industry and it is great to be able to celebrate so many incredible women.

"The judges were all overwhelmed with the number and quality of entries for the awards, and narrowing this down to a shortlist was a very difficult challenge. Congratulations and good luck to everyone who has made the shortlist."

Main picture caption: The Tomorrow's Store campaign for the Prince's Trust, led by Sarah Levitt.


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