Bucks Business School graduate celebrates first class degree and award win


Date: 12th Sep 2017

A Bucks Business School graduate is celebrating first-class honours in her degree and an award for the quality of her work.

Ellice Bateman graduated in BA (Hons) Advertising Management and Digital Communications and now has a role as a Campaign Planner Assistant at Zenith Optimedia in London.

Ellice was presented with a Best Marketing Dissertation Award from the Chartered Institute of Marketing (CIM) for her dissertation on ‘Why do consumers ad block and what are the impacts on brands’.

She said: “It was very surreal when I found out I had won the award. Now it has sunk in I couldn’t be happier that all my hard work has paid off.

“Winning the award for my dissertation will help to progress my career quicker. Looking forward in my career I hope to eventually progress to up to a senior account management level within an advertising agency.”

Speaking about studying at Bucks New University, Ellice said: “The best bits were the lifelong friends I made with the people on my course and the lecturers. Without them I wouldn’t have achieved what I have.

"Their passion and commitment for their students was what enabled be to be the best.”

Sarah Hill, Senior Lecturer in Marketing and Employability, said: “From her first year, and all the way through her studies, Ellice has been a committed and diligent student and it is great to see all her hard work recognised in receiving the CIM award. 

“Ellice has combined her academic studies with real-world experience which I have no doubt will equip her well for all life now has to offer her.”

Maggie Jones, Associate Director of Qualifications and Partnerships at CIM, said: “At CIM we strive to recognise, support and reward up-and-coming marketing talent. Ellice’s dissertation is a great example of forward-thinking industry insight.

“We have no doubt that Ellice will enjoy a long and successful career in marketing, and we wish her every success in the future.”

Picture caption: Ellice Bateman with Francesca Monaco of the Chartered Institute of Marketing.


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