Creative Advertising students winners at D&AD New Blood
Date: 12th Jul 2017
Bucks New University students were among winners at the D&AD New Blood awards, which aim to reflect the best in young global creative talent.
A total of 173 ‘Pencil Winners’ were selected from thousands of entries from more than 40 countries by a panel of industry experts and brand representatives.
Third-year BA (Hons) Creative Advertising student Tommy Lai won a first prize of a commemorative Yellow Pencil, which is specified as ‘outstanding’, for a proposed campaign responding to a brief set by The British Army.
Tommy’s campaign, Show Yourself, looked to explore an inclusive environment where everyone serving the nation is accepted and celebrated for who they are.
Tommy, who graduates in September, said he now aims to go on to work as a copywriter at an advertising agency that ‘inspires and encourages’ him to create even better work.
Fellow students Ellis King and Max Gibson received second-place Graphite Pencils for their entry for the MUBI section, a proposed campaign called Less Time-Wasting, More Time Watching. Ellis and Max, and fellow students Sam Milburn and Kinga Wawzyniak, also won ‘Ones to Watch’ prizes.
Julie Wright, Senior Lecturer in Creative Advertising, said she was proud of the students’ achievements.
She said: “The awards are truly global with entries from the US, Central and South America, Europe, Australasia, and Asia. It’s hugely competitive and extremely difficult to win so well done to our fabulous students!”
The annual D&AD New Blood Awards, held at The Old Truman Brewery, London, look to act as a platform for students, recent graduates and other young creatives aged 23 and under to showcase their talent across disciplines including graphic design and animation.
Pencil winners are eligible to apply for the WPP New Blood Academy, which provides an opportunity to learn from the best in the business at a two-week creative boot camp, with attendees working alongside WPP agencies on a live brief, with a series of paid placements up for grabs.
See Tommy, Ellis and Max speak about their work, here.