They've not even graduated and Bucks New University students have already launched their own company


Date: 10th Apr 2017

Sarah Hrycyk and Katie Pink present KAS Digital Insights' website

A tech-savvy pair of Buckinghamshire New University students have started up their own company despite not yet graduating and already have their first client on the books.

Sarah Hrycyk and Katie Pink, studying BA (Hons) Advertising Management and Digital Communications have set up digital marketing consultancy, KAS Digital Insights.

The duo, who are in the final year of their degrees, are using the skills and contacts gained through their studies to help get the company off the ground and have high hopes it can flourish once they graduate.

Vic Davies, Senior Lecturer in Bucks Business School at Bucks New University, put Sarah and Katie in touch with their first client, therapy centre Beaconsfield Therapies.

They developed a digital marketing strategy for the company to make the most of social media, email marketing and online PR.

Sarah said: "Being able to successfully run KAS Digital Insights whilst still studying at university is a dream in itself and being able to call your passion work is an amazing feeling.

"On a personal level we have gained a great connection with Beaconsfield Therapies and on a professional level gained a very happy client."

Mr Davies said: "The skills they have learned at Bucks New University through our applied and practice-based curriculum has really helped Sarah and Katie and given them the confidence to set up their own company.

"At Bucks Business School we provide our students with live briefs so they are working with actual clients to develop genuine marketing solutions and through their own company Sarah and Katie have now taken this concept on further."

Students studying BA (Hons) Advertising Management and Digital Communications have carried out industry-focused live briefs with BAFTA, Student Nannies, iGTB and Ceramic Tile Company in High Wycombe as part of their studies, equipping them with skills for industry and boosting their CVs.

Frances Devine, owner of Beaconsfield Therapies, is delighted with Sarah and Katie's work. She said: "Sarah and Katie produced two invaluable reports on the insights for Beaconsfield Therapies and gave me the confidence to tweet and blog.

"They have even written a diary of when I should publish the blogs for the most impact without making it seem they have done all the work. It's like a successful marriage!"

Bucks New University supports students in developing entrepreneurial ideas. Support includes guidance and assistance from its Careers & Employability Service, use of Launch Pad, a boardroom and office space, and Dragons' Den-style funding schemes, where students pitch for financial backing of between £2,000 and £5,00 each.