Creative Advertising graduates


Date: 31st Oct 2016

A pair of Bucks New University Creative Advertising graduates have forged successful careers in Amsterdam and returned to run the rule over current students' work.

Joe Heston-Ellis and Jake Butler are part of the creative team at international agency 180 Amsterdam, working with clients including TomTom and Trainline, after graduating with first-class honours in 2015.

The duo have cast their expert eye over the work of third-year students tasked with a month-long assessed project to come up with strategic campaigns for a range of brands.

Jake said: "We really benefited from the education and opportunities we achieved through the degree at Bucks New University and it's been an interesting process to come back into the classroom and see students' work.

"Our aim was to encourage the students to consider aspects such as copywriting and art direction, which we have come to appreciate are crucial parts of the process, as well as giving them the benefit of our experience."

Jake and Joe are two examples of how the Creative Advertising course team look to keep in touch with graduates and involve some in ongoing course projects.

The pair first gained work at 180 Amsterdam after winning an internship at the company's office when they were among shortlisted entries in Cream, an annual global showcase of young creative teams and people.

Joe added: "Now, it is amazing to see work we are involved in advertised at train stations in London or shared on the Internet.

"The work with the University shows to our employer that we can critique work and that we have ambitions to become creative directors."

Joe and Jake also praised the opportunities they gained for work placements at firms including Bartle Bogle Hegarty (BBH) during their degrees.

Julie Wright, Senior Lecturer in Creative Advertising, said: "Joe and Jake encapsulate many of the things we look to achieve with the course.

"They took advantage of opportunities offered through their degree and it is great to see the way their careers are taking shape, as well as welcoming them back to Bucks to share all that experience with our current third-years."

See Joe and Jake's website at:

Picture caption: BA (Hons) Creative Advertising graduates Jake Butler and Joe Heston-Ellis are now working for international agency 180 Amsterdam.


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