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BA (Hons)
Stadium and Events Management

The global sports events market is worth in excess of $35 billion. Stadia represents major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity.

Qualification: BA (Hons)

UCAS code: 8N63

Study mode: Full-time

Location: UCFB Wembley

Duration: Three years

Start date: September

Is this course for me?

We are looking for individuals who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with stadia and events.

Stadia represents major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity. Stadia are now seen as not just sports venues but as a venue for many activities outside of the sporting arena. This is your chance to develop your skills and expertise in this exciting arena.

What will this course cover?

Most stadia are mainly used for circa 35 days per year for their core sporting activity. The challenge for your generation is to maximise stadium utilisation for the remaining 330 days a year. Wembley Stadium for example has hosted almost 200 events since 2007 through combining domestic and international matches with concerts featuring stars such as Robbie Williams and Bruce Springsteen, as well as hosting motorsports, NFL and rugby events. In this way an organisation’s assets are maximised to ensure sufficient financial returns to repay the capital outlays.

Year 1

The first year will cover the fundamentals of the sports business by exploring different sporting industries with a particular focus on the football and rugby industry. You will have an introduction to events and stadium management, as well as gain an understanding of venue and operations logistics to deliver credible events, hospitality operations and management, building leadership and management capabilities within the hospitality industry and understanding consumer behaviour associated with hosting major events.

Year 2

In your second year, you will gain an insight in to the managerial and business facets of delivering a safe and customer focussed event experience. This includes exploring the hospitality and facilities operation and its impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and
regulations, such as liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials when hosting a community event.

Year 3

You will undertake a related research project on a topic of your choice and engage with world leading practitioners who have a track record in building some of the world’s finest and iconic stadia.

Year One

  • Managing Money
  • The Role of Marketing in Business
  • An Introduction to Stadium and Events Management
  • Understanding Sport Business

Year Two

  • Football and Entrepreneurship
  • Financial Reporting & Management
  • Digital Technologies for Marketing
  • Stadium Management
  • Events Planning

Year Three

  • Global Marketing Management
  • International Finance
  • Research Project
  • Negotiation and Winning Contracts
  • Leadership and Management

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 240-280. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,000 per year
Full-time International: £13,000 per year

For information on fees and finance, please view our fees and funding section.

For information on fees and finance, please view our fees and funding section.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

Applications for full-time undergraduate courses must be made through the Universities and Colleges Admissions Service (UCAS). Information on making an application through UCAS is available on our Applicants' pages.

If you are an international student, visit our international students section.