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BA (Hons)
Stadium and Events Management

The global sports events market is worth in excess of $35 billion. Stadia represents major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity.

Qualification: BA (Hons)

UCAS code: 8N63

Study mode: Full-time

Location: UCFB Wembley

Duration: Three years

Start date: September

Is this course for me?

We are looking for individuals who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with stadia and events.

Stadia represents major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity. Stadia are now seen as not just sports venues but as a venue for many activities outside of the sporting arena. This is your chance to develop your skills and expertise in this exciting arena.

What will this course cover?

Most stadia are mainly used for circa 35 days per year for their core sporting activity. The challenge for your generation is to maximise stadium utilisation for the remaining 330 days a year. Wembley Stadium for example has hosted almost 200 events since 2007 through combining domestic and international matches with concerts featuring stars such as Robbie Williams and Bruce Springsteen, as well as hosting motorsports, NFL and rugby events. In this way an organisation’s assets are maximised to ensure sufficient financial returns to repay the capital outlays.

Year 1

The first year will cover the fundamentals of the sports business by exploring different sporting industries with a particular focus on the football and rugby industry. You will have an introduction to events and stadium management, as well as gain an understanding of venue and operations logistics to deliver credible events, hospitality operations and management, building leadership and management capabilities within the hospitality industry and understanding consumer behaviour associated with hosting major events.

Year 2

In your second year, you will gain an insight in to the managerial and business facets of delivering a safe and customer focussed event experience. This includes exploring the hospitality and facilities operation and its impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and
regulations, such as liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials when hosting a community event.

Year 3

You will undertake a related research project on a topic of your choice and engage with world leading practitioners who have a track record in building some of the world’s finest and iconic stadia.

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Year One

  • An Introduction to Stadium and Events Management
  • Fundamentals of Accounting and Finance
  • Introduction to Marketing
  • Understanding Sport Business

Year Two

  • Research Methods
  • Digital Marketing
  • Events Planning
  • Stadium Management

Year Three

  • Negotiation and Winning Contracts
  • Leadership and Management
  • Global Marketing Management
  • Research Project
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What are the entry requirements?

Please visit our partner college's website for entry requirements.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Fees for September 2017 to August 2018 entry

Please visit our partner college’s website for fee information.

Questions about fees?

Contact our Student Centre on:
01494 603 020

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

For application details please visit

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