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BA (Hons)
Sport Marketing

Are you interested in sports branding and advertising? Would you like to understand the reasons behind sponsorship deals and endorsements, or the effective positioning of businesses and brands in the global sporting arena? Our course engages you with the inside knowledge needed for a career in this exciting, fast-paced industry.

Qualification: BA (Hons)

UCAS code: 7N75

Study mode: Full-time

Location: High Wycombe Campus

Duration: Three years

Start date: September

Is this course for me?

During this course you’ll delve into the diverse world of sports marketing. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements. Learn how to navigate intellectual property issues and discover how to align businesses with target audiences. We’re looking for critical thinkers with a strong interest in sport, marketing and media. We’ll cover this dynamic industry and give you the skills needed to enter it once you graduate. 

What this course will cover
With a strong business studies foundation, this course will give you a deep understanding of the unique challenges that face sports marketers. You’ll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. 

The course will take you through the targeting and positioning of brands, paying attention to issues such as market competition and saturation. We’ll cover the management of digital media and explore the role it has to play in this field. You’ll also look at how to measure campaign effectiveness. From market research techniques and digital analytics, you’ll learn how to establish the best return on marketing and communications investments.

Getting ready for business
In today's economy, marketing plays a vital role in all organisations. Here, you'll develop your skills and learn how marketing can enhance the performance and perceptions of an organisation.

You’ll develop key transferable skills in business management. Time will be spent looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets. You’ll look at strategic sport management and finance as well as the regulation of sport business.

Developing innovation and enterprise
During this course you’ll have the opportunity to actively engage in marketing and agency briefs. This is designed to help you to develop personal enterprise, innovation and entrepreneurial capability. You’ll also learn how to communicate effectively with various people within this industry, from athletes and sports participants, to professional and governing bodies of sport.

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We have strong links with a number of sports organisations and a bustling business department, packed with expertise. Being so close to London gives us some amazing industry links, and gives you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge when heading into employment.

We believe that having full professional and personal support makes a huge different to the university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We have great links with the Chartered Institute of Marketing (CIM)
You’ll work towards two qualifications at the same time on this course. We embed Chartered Institute of Marketing (CIM) modules with our degree modules so, once you graduate, you can register with the CIM. We’re really close to their headquarters - so they often visit our students and give them really valuable advice.

You’ll also go to CIM events and work with industry leaders. By joining with students on other Business degrees, you’ll get vital experience while building your business skills. And you’ll be creating a network of friends to take with you when you graduate.

Sport facilities
We have a state of the art gym and our human performance laboratory is home to an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are also the only university in the UK to focus on disability sport, an area of increasing importance.

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Year One

  • Business Management
  • Marketing
  • The Sport Business
  • Sport, Society and the Market
  • Professional and Academic Skills for Sport

Year Two

  • Digital Marketing
  • Measuring Campaign Effectiveness
  • Sports Operations Management
  • Research in Sport and Exercise
  • Applied Exercise Physiology
  • Sports Broadcasting and Media
  • Sport Sponsorship and Events

Year Three

  • International Marketing Management
  • Market Place
  • Sport Commerce and Regulation
  • Research Dissertation
  • Strategic Sports Management and Financial Performance
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What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,250 per year
Full-time International: £10,500 per year

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

For application details please visit

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What are my career prospects?

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development.

Graduates on this degree who choose to complete a Chartered Institute of Marketing (CIM) course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

How will you help me prepare for my future?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent and certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.