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BA (Hons)
Sports Business, Retailing and Merchandising

The degree provides the fundamentals of retailing such as range selection, visual merchandising, supply chain management, store location and multi-channel shopping.

Qualification: BA (Hons)

UCAS code: 16N4

Study mode: Full-time

Location: UCFB Wembley

Duration: Three years

Start date: September


Is this course for me?

We are looking for individuals who are aiming high and who are passionate about this industry and the way in which it plays a part in the lives of millions who identify with clubs and their links with retail and merchandising.

What will this course cover?

Football and sports merchandise and retail, alongside TV and radio broadcast income and match day tickets, is one of the major income streams for the football industry. The success of sports businesses is inextricably linked to their ability to maximise their merchandising and retailing opportunities and the ability to control the whole value chain and product life cycle.
The course provides the fundamentals of retailing such as range selection, visual merchandising, supply chain management, store location and multi-channel shopping. This is in the context of consumer buyer behaviour, especially one which is fan based, within a club setting. As retailing becomes more sophisticated there will be an increasing need to understand the opportunities available.

The success of sports businesses is inextricably linked to their ability to maximise their merchandising and retailing opportunities and the ability to control the whole value chain and product life cycle.

A key component to the course is understanding consumers and the uniqueness of sports consumers when compared to other retail markets. Students will cover logistics, perishability and the product life cycle.
 

Year 1

The first year of the course focuses on the foundations of merchandising and retailing and how it relates to the global sports business and surrounding industries. The focus on buyer behaviour develops an understanding of consumer and practical experience of club retailing and the unique qualities of its consumers.

Year 2


The second year develops an understanding of range selection, visual merchandising and the financial aspects of merchandising and retailing. These themes provide cornerstones of a successful retail business. Also you will
learn and understand the processes and qualities required in retail management, including leadership and management skills.


Year 3

The final year sees the development of a merchandise and retail football or sports related research project on a topic chosen by you, together with modules providing a strategic view of supply chain management and multi-channel retailing.

Year One

  • Managing Money
  • The Role of Marketing in Business
  • An Introduction to Retail Operations
  • Understanding Sport Business

Year Two

  • Football and Entrepreneurship
  • Financial Reporting & Management
  • Digital Technologies for Marketing
  • Store Design and Visual Merchandising
  • Managing Sports Organisations

Year Three

  • Global Marketing Management
  • International Finance
  • Research Project
  • Supply Chain and Category Management
  • Leadership and Management

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 240-280. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,000 per year
Full-time International: £13,000 per year

For information on fees and finance, please view our fees and funding section.

For information on fees and finance, please view our fees and funding section.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

Applications for full-time undergraduate courses must be made through the Universities and Colleges Admissions Service (UCAS). Information on making an application through UCAS is available on our Applicants' pages.

If you are an international student, visit our international students section.