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BA (Hons)
Sport Business Management

Sport Business Management equips you with the many skills you need to work in big business, SME or to become a successful entrepreneur. We'll delve into the global sports business, where you'll develop a range of management, business and entrepreneurial skills in a dynamic, industry focused programme of study.

Qualification: BA (Hons)

UCAS code: N880

Study mode: Full-time

Location: High Wycombe Campus

Duration: Three years

Start date: September


Is this course for me?

Sport Business Management prepares you for your future career, opening many doors in commercial and operational management roles throughout the UK and beyond. You’ll have a strong interest in sport and be able to develop good leadership qualities and have a desire to understand the unique challenges that face this fast-paced, energetic industry.

What this course will cover
Whether you plan to start your own business or take the reins of an existing one, you’ll need to be well-equipped with a number of skills. You’ll build a solid foundation in business studies, focusing on areas such as marketing, finance, digital media and operations. You’ll gain a diverse range of industry specific skills and an understanding of sport business management. 

While on this course, you’ll improve your entrepreneurial skills and become more confident in making crucial decisions. We make sure that you develop as a person, gaining new abilities in strategic thinking, problem solving and communication.

Business and management is important today, providing the majority of employment in the UK. To ensure future success, companies are constantly on the lookout for skilled and qualified managers; having this degree will help you stand out in front of employers.

While you’re studying with us, many businesses ask our students to help with live projects. Before you even graduate, you will have had opportunities to make connections with businesses in the area.

We have strong links with sports organisations and a bustling business department packed with expertise. All our business courses cross over, with some modules being shared across the degrees. We believe in breaking down barriers and giving our students every opportunity to expand their network while with us. With smaller, more intimate class sizes, we give our students one-to-one teaching and personal support.

Being so close to London gives us some amazing industry links. You’ll have the chance to gain experience with different businesses. Our emphasis on real world experience gives you that competitive edge when heading into employment.

Learn about the Business from well-seasoned experts in management
Our lecturers have extensive industry and academic experience. They’ll help you mix theory with practice, informing your teaching with their knowledge. We get many guest speakers visiting, some of which are former students. We make sure that you’ll always know about the latest trends in the world of business.

Some of our lecturers have their own interests in the business, some with their own businesses. Their main interest is your teaching and they are always on call, ready to support you through your studies.

We run Bizfest every year, where successful business leaders come to Bucks to share their thoughts on business ventures and the future of their industries.

Sport Facilities
We have a state-of-the-art gym and our human performance laboratory is home to an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are also the only university in the UK to focus on disability sport, an area of increasing importance.

Year One

  • The Sport Business
  • Economics & Financial Operations in Sport Business
  • Applied Sport Field Study
  • Sport, Society and the Market
  • Professional and Academic Skills for Sport
  • Organisation of Sport
  • Organisational Behaviour in Sport

Year Two

  • Digital Marketing
  • Financial Performance in Sport Business
  • Sports Operations Management
  • Sport, Diversity and Well-being
  • Rugby Union: The Global Game
  • Research in Sport and Exercise
  • Understanding People in Sport Business
  • Sports Event Planning
  • Football: The Global Game
  • Applied Exercise Physiology
  • Golf: The Global Business
  • Sports Broadcasting and Media
  • Sport Sponsorship and Events

Year Three

  • Sport, Society and the Market
  • Sport Commerce and Regulation
  • Club Business - Rugby
  • Communications and PR in Sport
  • Funding for Sport
  • Club Business - Football
  • Research Dissertation
  • Strategic Sports Management and Financial Performance
  • Sport Tourism
  • The Golf Club Business
  • Professional Development & Employability
  • Small Businesses and Entrepreneurship

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 200-240. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,000 per year
Full-time International: £9,500 per year

For information on fees and finance, please view our fees and funding section.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

For fees for international students, visit our international section.

Visit our Why Bucks? section to discover what studying at Bucks could mean for you.

How do I apply?

Applications for full-time undergraduate courses must be made through the Universities and Colleges Admissions Service (UCAS). Information on making an application through UCAS is available on our Applicants' pages.

If you are an international student, visit our international students section.

What are my career prospects?

Having studied at Bucks, you will be associated with a university that has been a pioneer in sport-related studies for over 15 years. We have a strong reputation for our sport courses and as a graduate you’ll be able to make full use of our partnerships with public and private sector sport organisations.

You’ll be qualified for work in sports administrations roles and jobs within national governing bodies of sport. Marketing, advertising and sponsorship positions in agencies and commercial sports businesses will be within your reach as will careers in community sports trusts and professional sports clubs.

How will you help me prepare for my future?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.


Bucks has helped me develop as a person, not only in terms of professional skills, but by helping me explore my passion in life - rugby.

Johnny Berwick

Places for this course are still available in Clearing.

Call our phone line on 0330 123 2023 or apply now

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