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BA (Hons)
Sports Business and Coaching

Are you interested in sports management, coaching and the business operations involved in this energetic industry? With a strong foundation in business studies, you'll cover everything from digital marketing and financial performance, to sports nutrition and athlete development on this course.

Qualification: BA (Hons)

UCAS code: 2L87

Study mode: Full-time

Location: High Wycombe Campus

Duration: Three years

Start date: September


Is this course for me?

This course is designed to train you for a career in sports business management. From coaching and managing athletes themselves, to overseeing operational aspects of commercial sports enterprises, we’ll give you a broad understanding of the industry. You’ll explore different techniques for analysing performance and sharpen your athlete development and business skills. Many coaches in this industry are self-employed and through this course you’ll learn entrepreneurship and business planning too.

A rapidly changing industry
As traditional job roles within the sports business are changing, so too have the lines between coaching and management. This degree will give you experience and a deep understanding of the industry and help you to develop specific management skills relative to sports.

You’ll learn the fundamentals of coaching, looking into health and safety, risk assessment, and get to know the ‘coaches toolkit’. You’ll spend time focusing on how different organisations in sport are structured and explore consumer behaviour in this industry.

Athlete analysis and development
We’ll look at athlete development and analysis, spending time in our human performance laboratory. You’ll explore both traditional and advanced technologies in your approach and become well versed in the various tools that are available in this field.

Key modules in event planning and operations management will be studied alongside those in funding and economics. This broad approach ensures you are ready for today's diverse and ever growing sports industry.

We have strong links with a number of sports organisations, many of which sit on the University’s doorstep. These include the National Sports Centre at Bisham Abbey, home to several governing bodies of sport, and Stoke Mandeville Hospital, birthplace of the Paralympics.

You’ll have the opportunity to blend academic study with a professional sports environment. The University hosts the Reading Ladies Football Club Senior Academy and also the pro basketball team, London United.

Human performance laboratory
Our Human Performance, Exercise and Wellbeing Centre includes an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation. The human performance laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters. We are one of the only universities in the UK to focus on disability sport, an area of increasing importance.

Year One

  • Introduction to Coaching Theory and Practice
  • The Sport Business
  • Economics & Financial Operations in Sport Business
  • Applied Sport Field Study
  • Sport, Society and the Market
  • Professional and Academic Skills for Sport
  • Organisation of Sport

Year Two

  • Digital Marketing
  • Financial Performance in Sport Business
  • Sports Operations Management
  • Coaching and Athlete Development
  • Research in Sport and Exercise
  • Sports Event Planning
  • Sports Nutrition
  • Performance Analysis in Sport
  • Sport Sponsorship and Events

Year Three

  • Contemporary Coaching Issues
  • Funding for Sport
  • Club Business - Football
  • Research Dissertation
  • Strategic Sports Management and Financial Performance
  • Professional Development & Employability
  • Applied Performance Analysis in Sport
  • Small Businesses and Entrepreneurship

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 200-240. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,000 per year
Full-time International: £9,500 per year

For information on fees and finance, please view our fees and funding section.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

For fees for international students, visit our international section.

Visit our Why Bucks? section to discover what studying at Bucks could mean for you.

How do I apply?

Applications for full-time undergraduate courses must be made through the Universities and Colleges Admissions Service (UCAS). Information on making an application through UCAS is available on our Applicants' pages.

If you are an international student, visit our international students section.

What are my career prospects?

Having studied at Bucks, you will be associated with a university that has been a pioneer in sport-related studies for over 15 years. We have a strong reputation for our sport courses and as a graduate you’ll be able to make full use of our partnerships with public and private sector sport organisations such as rugby clubs, Thomas Sport International and Bisham Abbey Sports Centre.

Graduates will be qualified for work in sports coaching, event management, marketing and media. You’ll be able to pursue opportunities throughout the health and fitness industry and will have the entrepreneurial skills and knowledge to go into self-employment, or to launch your own sports venture.

How will you help me prepare for my future?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employment pages to find out more.