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Media technology has changed football business entirely. From the instant transmission of results by telegraph to the rise of daily and evening newspapers, right through to today's digital technology.
CP63 (Wembley) & S65A (Etihad)
UCFB Wembley & UCFB Etihad Campus
Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual insight into how public relations and journalism relate to the business of football and the wider sports industry.
The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football.The media pathways explore the many facets of media communications and develop the students understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.
In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary they have often seen or heard live coverage of games, wherever they are in the world. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights to how the media really works.
Please visit our partner college's webste for entry requirements.
For further details of our international English entry requirements, please visit our international pages.
Please visit our partner college's website for fee information.
Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.
For application details please visit bucks.ac.uk/applynow.
UCFB are proud to announce that an incredible 93% of current graduates are in employment and two in three of those graduates are working within the sports industry.We and our industry partners believe there are three key ingredients for a successful career. These are namely a degree, good references/networking and work experience (a proven track record). At UCFB, you will have the opportunity to achieve all three components.
Firstly, our academic programme will provide your degree level education. Secondly our Complementary CurriculumTM will provide you with the opportunity to achieve the final two components. In order to place graduates in the best possible position for a career in sport, UCFB's unique Complementary CurriculumTM, prepares students for the dynamic sports industry and ensures that they stand out to all potential employers. UCFB offers unrivalled opportunities to undertake student placements and work experience with leading sports organisations throughout each degree programme.
On top of this, throughout each semester a number of Executive Guest Speakers from the football and sport industry visit UCFB to speak to students about their experiences. Previous speakers have included former Liverpool player turned TV pundit Jamie Carragher, BBC Sport's Gabby Logan and Sunderland manager David Moyes.