Skip to content

 
share
Home/Courses/BA (Hons) Marketing

BA (Hons)
Marketing

Marketing plays a vital role in all organisations. Here, you'll develop your skills and learn how marketing can enhance the performance and perceptions of an organisation.

Qualification: BA (Hons)

UCAS code: N502

Study mode: Full-time

Location: High Wycombe Campus

Duration: Three years

Start date: September


Is this course for me?

Businesses all around the world depend on marketing, whether they are a start-up company or a giant corporation like Cola Cola. As a marketer you’ll face the fascinating challenge of telling a persuasive story, to attract customers and build corporate reputations.

On this course, we balance learning between the practical and theoretical areas of marketing. We’ll also show you how customer relationships and social and corporate responsibility play an important role in marketing a business.

Explore customer behaviour and trends
Marketing thrives on understanding all the stakeholders, from the customer through to staff and financial investors. That means knowing them as well as you know yourself. We will give you insights that help you target stakeholders. You’ll learn about how to develop the products and services people want, through to how to build successful brands.

Learn a wide range of skills to kick-start your career
Marketing is increasingly interlinked with digital technology so we give you opportunities to advance your understanding of the digital world. You’ll learn about website development, social media, Google Analytics, e-commerce and how to analyse Big Data sets. You will also get the option to study sales and business to business marketing.

You will work in teams on live briefs via our Enterprise Projects module. Working within teams of students drawn from our business, and finance degrees, you will work on live briefs, in situations that directly relate to how you will work in a team in a real organisation. This will give you confidence to present your ideas and skills to manage a project from brief to finish. We will develop your understanding of how brands are built and managed in the ‘always open’ world of modern business, including assessing, the role of direct marketing in managing customer relationships, and the growing role of digital technologies in all marketing programmes.

We have a bustling Business School, packed with expertise. We are ideally placed for industry links into London and the commercial hub of the Thames Valley, giving you the chance to gain experience with some great businesses. Our focus on real world experience gives you that competitive edge to build your career.

We believe that having full professional and personal support makes a huge different to the university experience. We make sure you have one-to-one teaching with our lecturers. At Bucks, we build relationships where lecturers know their students by name, not by number.

We have great links with the Chartered Institute of Marketing (CIM)
When you join you will get free membership of CIM. We embed Chartered Institute of Marketing (CIM) modules with our degree modules, allowing you the chance to study for two qualifications at once, and as CIM’s HQ is close by you can use its facilities as well.

In addition we have pioneered a scheme with CIM that offers you the opportunity to be mentored through your final year and into your first year at work by a practicing marketing manager from a major organisation.

Make the most of our industry links
You’ll have the chance to develop great links to industry through work-based learning, live briefs, work placements or project work. This focus on recreating the industry on campus gives a boost to your employability.

Year One

  • Business Management
  • Marketing
  • Consumer Psychology
  • The Graduate Challenge
  • Marketing Communications
  • Career Viewpoint

Year Two

  • Enterprise Projects
  • Business Analytics
  • Digital Marketing
  • Measuring Campaign Effectiveness
  • Business to Business and Services Marketing
  • Consumer Insight
  • Selling & Sales Management

Year Three

  • Dissertation
  • Consultancy Project
  • Strategic Decision Making
  • Managing Innovation in Business
  • Business Information Systems
  • International Marketing Management
  • Negotiated Work Based Learning
  • The Consumer-Brand Relationship
  • Corporate Communications and Reputation Management
  • Advertising and Communications Strategy
  • Market Place

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 200-240. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Full-time Home and EU: £9,000 per year
Full-time International: £9,500 per year

For information on fees and finance, please view our fees and funding section.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

For fees for international students, visit our international section.

Visit our Why Bucks? section to discover what studying at Bucks could mean for you.

How do I apply?

For application details please visit bucks.ac.uk/applynow.

What are my career prospects?

This course is included in our Multi Award Pathway agreement with the Chartered Institute of Marketing. Graduates on this degree who choose to complete a CIM marketing course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You may decide to work ‘client-side’ or in a marketing agency.

You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development. Recent graduates have gone on to work for Cisco, Samsung, Enterprise Rent a Car, Wickes, Johnson and Johnson, Atlas Copco, and BBP.

How will you help me prepare for my future career?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders.

We run work placements for our students, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Places for this course are still available in Clearing.

Call our phone line on 0330 123 2023 or apply now

Close