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BA (Hons)
Advertising Management and Digital Communications

Digital technology is altering the way that business operates in the 21st century, so this course reflects these changes. The growth of digital technology has made the advertising and marketing communication industry more complex, but also a much more exciting place to work. Though half of all advertising expenditure is now digital, traditional media is still key to many campaigns.

Qualification: BA (Hons)

UCAS code: NP53

Study mode: Full-time

Location: High Wycombe Campus

Duration: Three years

Start date: September


Is this course for me?

Studying advertising and marketing communications centres on being curious about the world we live in. Perhaps you have an interest in social media and technology or psychology? Maybe you want to study how people now use smart phones or laptops when viewing television shows? Perhaps you want to explore agency and client management in a fast changing world?

We'll teach you how to become an expert in persuasion. You'll discover how to apply branded content marketing. You'll learn about programmatic media planning and buying whilst exploring communication planning techniques such as behavioral economics and neuroscience.

We'll help you understand evolving technologies to build your creative and analytical skills, like writing copy for Twitter, or getting the launch of TV ad campaigns on social media and on the TV news. Digital communication and evaluation skills will be taught within specialist modules, but also embedded with other modules and course work.

What will this course cover?

How to make friends and influence customers

Good team work is vital in creating great campaigns, so the course will develop your skills in working with others, whilst at same time developing your knowledge about the marketing communications industry, so that we can work with you to map out what type of career opportunities best suit your talents. This will start in year one and be developed as you work on live projects and briefs from major clients, agencies and media owners.

The Bucks Business School has lots of industry expertise. Being close to London gives us great industry links, giving you the chance to experience working life in the Industry.

You'll have the chance to visit agencies in New York, and to take part in a summer school in Barcelona via our membership of European Communications Agencies Association. We have great links with the Chartered Institute of Marketing (CIM) and with other professional bodies, such as PRCA, IPA ISBA and MAA, who have advised on the course content.

Learn from a team of enthusiastic advertising and communications experts


Being part of the Bucks Business School the teaching team on this course have industry links to keep you updated on the latest developments. Guest lecturers have included Sir John Hegarty, founder of awarding winning creative agency BBH, Sue Unerman, Chief Strategy Officer of the world's biggest media agency Mediacom and Graeme Hutchenson, Head of Sky's revolutionary AdSmart system. Other speakers have represented PR companies such as Burson Marsteller and Lewis PR, to media owners from The Economist and The Hearst Corporation and clients such as EAT, Thornton's Chocolates, Costa Coffee and Sacla.

You will get the opportunity to take part in research projects with lecturers, which in the past have included The IPA's Value of Media Project and Zenith's Attitudes to Advertising Study.

Prepare yourself for working

We prepare our students with real client projects, giving them the chance to practice their skills. Our students have worked on briefs from companies such as Unilever, VW, Selfridges and McDonald's. You'll build in confidence both personally and professionally, to add key skills to your CV.

Year One

  • Business Management
  • Marketing
  • Consumer Psychology
  • The Graduate Challenge
  • Marketing Communications
  • Career Viewpoint

Year Two

  • Digital Marketing
  • Measuring Campaign Effectiveness
  • Consumer Insight
  • The Media Business
  • Agency Management and Processes
  • Campaign Planning

Year Three

  • Dissertation
  • Consultancy Project
  • International Marketing Management
  • Negotiated Work Based Learning
  • Strategic Agency Management
  • The Consumer-Brand Relationship
  • Advertising and Communications Strategy
  • Market Place

What are the entry requirements?

A typical offer will include GCSE Maths and English at grade C or above and a UCAS Tariff score of 80-96. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Fees for September 2017 to August 2018 entry

Full-time Home and EU: £9,250 per year
Full-time International: £10,500 per year

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details, visit our financial support, bursaries and scholarships section.

Further information
Find out more about our fees and funding.
Find out more about our fees for international students.

Questions about fees?
Contact our Student Centre on:
01494 603 020
student.centre@bucks.ac.uk

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

For application details please visit bucks.ac.uk/applynow.

What are my career prospects?

Our graduates have gained positions as account handlers, digital buyers, account planners, researchers, magazine publishing executives and communications executives in companies such as BBH, Leo Burnett, McCann's, Sky, Global Radio, Mediacom, Mindshare, Ogilvy, Ferrari, Williams F1 and Arsenal FC, Lewis PR, Golin Marketing Communications and PHD.

You could begin an agency career in advertising, PR, media or digital as an account executive or in digital creation and production. There are also opportunities in consumer insight, branding and direct marketing. This course is included in our Multi Award Pathway agreement with the Chartered Institute of Marketing. Graduates on this degree who elect to complete a CIM Marketing course through us are exempt from some of the module units.

How will you help me prepare for my future?

Throughout your time with us we'll support you on the route to your chosen career. We'll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders.

We encourage our students to take up work experience, giving you the opportunity to develop your skills in a work background. Our modules and teaching expertise will help you become more independent as a learner and more certain of your discipline expertise.

We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.


There's no doubt that my course was a solid business grounding

Billy Coulson