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Creativity naturally underpins everything we do and this course will teach you how to embrace this approach to create strategies, gain insights, and become an industry-ready graduate.

Qualification: MA

Credits: 180

Study mode: Full-time

Location: High Wycombe Campus

Duration: One year

Start date: February 2018

Is this course for me?

This course is for those who are looking to enter the advertising industry in a range of roles and levels.

The course team is very much in agreement with industry opinion that people working in advertising need to come from an eclectic mix of backgrounds and experiences. It is for this reason students are drawn from both creative and academic backgrounds and increasingly from industry.

Past students have studied diverse subjects like medicine, architecture, psychology, economics, journalism, languages, film and media, literature and many more have come from advertising, design and graphics backgrounds.

Creativity naturally underpins everything we do and you will learn how to embrace this approach to create strategies, gain insights and solve real-world problems.

What will this course cover?

This programme has been running for a number of years and was conceived as a hybrid course combining account planning and creative problem solving. It was designed as an alternative to the traditional graduate recruitment programmes run by individual agencies and aims to prepare students for a career in account planning.

Experience has shown the skills and attitudes learned on the course prepares graduates for other roles within the Creative Industries or client side.
The approach to teaching and learning of combining university education with industry experience has proved to be highly effective at producing industry ready graduates. In addition to the acquisition of knowledge and applied skills, students develop as individuals able to respond and deliver under varied and pressured conditions.

Course content includes lectures and speakers from industry, work- experience, live briefs, writing, art direction, filming and editing, comedy and improvisation workshops, innovation and extended London agency workshops. You are encouraged and empowered to create your own networks and secure work experience opportunities.

Members of our teaching team work and research closely within the industry, so are fully engaged with changes and developments as they happen.

Bucks Ad School works with many prestigious agencies, including; AKQA, BBH, AMV BBDO, RAPP UK & NY, M&C Saatchi, Mother, AIS, Lean Mean Fighting Machine, RG/A NY, What If, JWT, Grey, Dare, Ogilvy, Cunning, Saatchi & Saatchi, Fallon, Anomaly, Crayon Karmarama, Razorfish, Droga 5 and many more.

Why choose this course?

Five reasons to study MA Advertising at Bucks New University.

  1. Your Course leader, specialist tutors and visiting guest lecturers all have a vast amount of industry experience.
  2. You will be introduced into some of London's most exciting agencies, from large multinationals to leading edge start-ups.
  3. Your learning will be dynamic and comprehensive through agency-led workshops on live briefs to lectures from advertising legends and leading practitioners of advertising.
  4. You will be able to access an impressive network of contacts as Bucks graduates, former students and alumni are to be found in senior positions in leading agencies in London and New York.
  5. You will actively be prepared in your skills base and attitude for work in London agencies through a carefully selected programme of learning experiences.

Expand all module descriptions

Year One

  • Art and Design Research Methods
  • Thesis
  • Contemporary Advertising Practice
  • Industry
  • Creative Planning
  • Social Ideas
  • Campaign

What are the entry requirements?

All applicants are required to hold a good honours degree in a relevant subject area and prove excellence in whatever subject they studied. You must also show a developed proficiency in both written and spoken English. The course demands high levels of presentation skills from
the outset.

Extensive industry experience may be considered in lieu of a degree at the discretion of the course leader.

All students are interviewed and portfolios or other submissions are considered.

You should be passionate about working in advertising and evidence your ability to think creatively and above all be hugely driven to get the most out of the opportunities offered by the course.

For further details of our international English entry requirements, please visit our international pages.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Fees for September 2017 to August 2018 entry
We are currently reviewing our fees for this course.

Most courses will involve some additional costs that are not covered by your fees.

You may be eligible for a postgraduate loan. For further information on financial assistance to support your learning, visit our postgraduate funding section.

Fees for September 2016 to August 2017 entry

Full-time Home and EU: £7,200 per year. 

Most courses will involve some additional costs that are not covered by your fees.

Further information
Find out more about our fees and funding.
Find out more about our fees for international students.

Questions about fees?
Contact our Student Centre on:
01494 603 020

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

How do I apply?

Full information on the application process can be found at

How will you help me prepare for my future career?

On successful completion of this programme, you will be equipped with the skills to secure junior roles as planners, strategists or creatives in all international centres of advertising.

You will display developed abilities for research, analysis, creative problem solving and engagement. You will also be able to present your concepts and strategies at a very high-level.

By the end of the course you will, through learning, doing and engagement with industry, have a clear perspective on your future role in advertising.

Three reasons to kick off your advertising career with an MA in Advertising from Bucks…
1- Tutors with a metric shedload of industry experience, from planning to creative
2- Introductions into some of London’s biggest/emerging agencies through workshops and lectures
3- Membership to a network of Bucks grads that have already infiltrated into every level of advertising in every agency
Bring to that your motivation to get on in the world and you should be golden.

Andrew McEvoy, MA Advertising, graduated with Distinction

If planning is about finding the most powerful insights into your markets, target audience and brand, then that's something Bucks will help you achieve.

Waqar Riaz, Head of Social Media, Samsung London

I completed my master's degree from Bucks New University in 2014.  Before the course I had done a lot of research regarding the best advertising schools in UK. I finally choose the MA Advertising course at Bucks New University due to its reputation in the UK advertising industry.

Led by an experienced and motivating Course Leader, the MA is designed to give the students a balance of theoretical and practical knowledge of the Creative and Planning side of advertising.

The agency workshops and guest lectures from advertising experts is what makes this course different and special. You get to meet amazing advertising people from different sectors of advertising and work on a lot of agency briefs throughout the year, the highlight being the Final Year Project where you work on a live agency brief. 

The course helped me nurture my capabilities and provided me with skills that make me stand out in a crowded marketplace.

I’d recommend the MA course at Bucks to anyone trying to get his or her foot in the advertising industry. The course not only helps you become a Creative or Planner, but it educates you about both in detail and makes you a better Mad Man/Woman.  


Rahul Sirsikar, MA Advertising, graduated with Distinction