Skip Navigation LinksHome/Courses/Master of Arts Advertising


Creativity naturally underpins everything we do and this course will teach you how to embrace this approach to create strategies, gain insights, solve real-world problems and become an industry-ready graduate.

Qualification: MA

Credits: 180

Study mode: Full-time

Location: High Wycombe

Duration: One year

Start date: January

Is this course for me?

This course is for those who are looking to enter the advertising industry in a range of roles and levels.

The course team is very much in agreement with industry opinion that people working in advertising need to come from an eclectic mix of backgrounds and experiences. It is for this reason students are drawn from both creative and academic backgrounds and increasingly from industry.

Past students have studied diverse subjects like medicine, architecture, psychology, economics,  journalism, languages, film and media, literature and many more have come from advertising, design and graphics backgrounds.  

Creativity naturally underpins everything we do and you will learn how to embrace this approach to create strategies, gain insights and solve real-world problems. 

If you would like to find out more about this course, come along to a postgraduate open evening.

What will this course cover?

This programme has been running for a number of years and was conceived as a hybrid course combining account planning and creative problem solving. It was designed as an alternative to the traditional graduate recruitment programmes run by individual agencies and aims to prepare students for a career in account planning.

Experience has shown the skills and attitudes learned on the course also prepare graduates for other roles within the Creative Industries or client side.

The approach to teaching and learning of combining university education with industry experience has proved to be highly effective at producing industry ready graduates. In addition to the acquisition of knowledge and applied skills, students develop as individuals able to respond and deliver under varied and pressured conditions – the course prepares students for change.

Course content includes lectures and speakers from industry, work-experience, live briefs, writing, art direction, filming and editing, a field trip to New York, comedy and improvisation workshops, innovation and extended London agency workshops. Students are encouraged and empowered to create their own networks and secure work experience opportunities.

Members of our teaching team work and research closely within the industry, so are fully engaged with changes and developments as they happen. Bucks Ad School works with many prestigious agencies, including AKQA, BBH, AMV BBDO, RAPP UK & NY, M&C Saatchi, Mother, AIS, Lean Mean Fighting Machine, RG/A NY, What If, JWT, Grey, Dare, Ogilvy, Cunning, Saatchi & Saatchi, Fallon, Anomaly, Crayon Karmarama, Razorfish, Droga 5 and many more.

Reading lists are available upon acceptance onto the course.

Year One

  • Contemporary Advertising Practice
  • Art and Design Research Methods
  • Industry
  • Creative Planning
  • Social Ideas
  • Campaign
  • Thesis

What are the entry requirements?

All applicants are required to hold a good honours degree in a relevant subject area and prove excellence in whatever subject they studied.  You must also show a developed proficiency in both written and spoken English. The course demands high levels of presentation skills from the outset.

Extensive industry experience may be considered in lieu of a degree at the discretion of the course leader.

All students are interviewed and portfolios or other submissions are considered.

You should be passionate about working in advertising and evidence your ability to think creatively and above all be hugely driven to get the most out of the opportunities offered by the course.

For further details of our international English entry requirements, please visit our international pages.

How much does it cost?

Fees for 2014-15 entry

Home and EU students: £6,900 per year.

Fees quoted are for the next intake and are subject to change. Fee costs for subsequent years are subject to rise with inflation or course delivery costs.

For fees for international students, visit our international section.

How do I apply?

To apply for this course, please use our application form.

Once you have completed the application form, please return it to us by email:

or post it to:

Admissions and Recruitment
Student Experience Directorate
Buckinghamshire New University
Queen Alexandra Road
High Wycombe
HP11 2JZ

For more information for home and EU students, see our postgraduate applications section.

If you are an international student, visit our international students section.

Open days & prospectus request

If you would like to find out more about this course, come along to a Postgraduate Open Evening. Register online.

To request a prospectus, simply complete this request form or call 0800 0565 660.

How will you help me prepare for my future career?

Our goal as an institution is to develop students who are enterprising, employable, and who can lead. To enable that, we will support you to achieve your potential, build your independence as a learner, your discipline expertise, your professionalism, your awareness of yourself and others, your confidence and efficacy. Find out more about the support available from our Careers and Employability team.